U.S. Connected Fitness Equipment Market Size, Share & Trends Analysis Report By Product, By Application (Business-to-Consumer, Business-to-Business ), And Segment Forecasts, 2025 - 2033

PUBLISHED: August 28, 2025

PAGES: 80 Pages

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The U.S. connected fitness equipment market size was estimated at USD 1.17 billion in 2024 and is expected to grow at a CAGR of 19.3% from 2025 to 2033. Modern fitness enthusiasts, especially Millennials and Gen Z, are increasingly gravitating toward connected fitness equipment that blends physical exercise with engaging digital experiences. Rather than sticking to static workouts, these consumers favor interactive systems featuring live and on-demand classes, personalized performance metrics, and community-driven features like virtual leaderboards and group challenges. This evolving preference is fueling interest not only in connected bikes and treadmills but also in smart strength trainers, rowing machines, and AI-powered fitness mirrors. Additionally, a growing emphasis on holistic wellness is driving demand for equipment that incorporates recovery tools, mental health content, and wellness tracking alongside traditional exercise features.

By 2024, U.S. fitness brands and digital wellness platforms reported a notable surge in consumer investment in connected equipment and subscriptions. Several industry players have highlighted that U.S. spending on digitally enabled fitness gear climbed roughly 27% above pre-2020 levels by the middle of 2024, surpassing growth seen in conventional gym memberships and standalone equipment sales. At the same time, insights shared by fitness retailers and app providers indicate that American users average nearly five connected workout sessions per week, up from about three weekly sessions in 2019. These shifts demonstrate that consumers increasingly build their fitness routines around technology-driven engagement rather than relying solely on in-person experiences.

Moreover, industry trends reveal an expanding market for specialized connected fitness products targeting diverse user groups and fitness goals. Brands are designing hardware and software tailored for competitive athletes, beginners, older adults, and families, integrating features like adaptive resistance, form correction, and personalized training plans powered by artificial intelligence. For example, smart strength systems now offer dynamic load adjustments and real-time coaching, turning home spaces into sophisticated personal gyms.

U.S. Connected Fitness Equipment Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. connected fitness equipment market report based on product and application:

Product Outlook (Revenue, USD Billion, 2021 - 2033)
Cardiovascular Training Equipment
- Smart Treadmills
- Smart Bikes
- Connected Rowers
- Others
Strength Training Equipment
Functional Training Equipment
Application Outlook (Revenue, USD Billion, 2021 - 2033)
Business-to-Consumer (B2C)
Business-to-Business (B2B)

Product Code: GVR-4-68040-722-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Outlook
2.3. Application Outlook
2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Connected Fitness Equipment Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Technology Trend Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. U.S. Connected Fitness Equipment Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Connected Fitness Equipment Market: Product Estimates & Trend Analysis

5.1. U.S. Connected Fitness Equipment Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Billion)
- 5.3.1. Cardiovascular Training Equipment
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.2. Smart Treadmills
    - 5.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.3. Smart Bikes
    - 5.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.4. Connected Rowers
    - 5.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.5. Others
    - 5.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Strength Training Equipment
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Functional Training Equipment
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Connected Fitness Equipment Market: Application Estimates & Trend Analysis

6.1. U.S. Connected Fitness Equipment Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Billion)
- 6.3.1. Business-to-Consumer (B2C)
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Business-to-Business (B2B)
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Connected Fitness Equipment Market: Competitive Analysis

7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
- 7.9.1. Peloton Interactive, Inc.
  - 7.9.1.1. Company Overview
  - 7.9.1.2. Financial Performance
  - 7.9.1.3. Product Portfolios
  - 7.9.1.4. Strategic Initiatives
- 7.9.2. Technogym S.p.A.
  - 7.9.2.1. Company Overview
  - 7.9.2.2. Financial Performance
  - 7.9.2.3. Product Portfolios
  - 7.9.2.4. Strategic Initiatives
- 7.9.3. Johnson Health Tech Co., Ltd.
  - 7.9.3.1. Company Overview
  - 7.9.3.2. Financial Performance
  - 7.9.3.3. Product Portfolios
  - 7.9.3.4. Strategic Initiatives
- 7.9.4. iFIT Health & Fitness, Inc.
  - 7.9.4.1. Company Overview
  - 7.9.4.2. Financial Performance
  - 7.9.4.3. Product Portfolios
  - 7.9.4.4. Strategic Initiatives
- 7.9.5. Life Fitness
  - 7.9.5.1. Company Overview
  - 7.9.5.2. Financial Performance
  - 7.9.5.3. Product Portfolios
  - 7.9.5.4. Strategic Initiatives
- 7.9.6. Precor Incorporated
  - 7.9.6.1. Company Overview
  - 7.9.6.2. Financial Performance
  - 7.9.6.3. Product Portfolios
  - 7.9.6.4. Strategic Initiatives
- 7.9.7. EGYM GmbH
  - 7.9.7.1. Company Overview
  - 7.9.7.2. Financial Performance
  - 7.9.7.3. Product Portfolios
  - 7.9.7.4. Strategic Initiatives
- 7.9.8. Echelon Fitness Multimedia LLC
  - 7.9.8.1. Company Overview
  - 7.9.8.2. Financial Performance
  - 7.9.8.3. Product Portfolios
  - 7.9.8.4. Strategic Initiatives
- 7.9.9. Tonal Systems, Inc.
  - 7.9.9.1. Company Overview
  - 7.9.9.2. Financial Performance
  - 7.9.9.3. Product Portfolios
  - 7.9.9.4. Strategic Initiatives
- 7.9.10. Ergatta, Inc.
  - 7.9.10.1. Company Overview
  - 7.9.10.2. Financial Performance
  - 7.9.10.3. Product Portfolios
  - 7.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-722-1

List of Tables

Table 1 U.S. connected fitness equipment market: Key market driver analysis
Table 2 U.S. connected fitness equipment market: Key market restraint analysis
Table 3 U.S. connected fitness equipment market estimates & forecast, by product (USD Billion)
Table 4 U.S. cardiovascular training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
Table 5 U.S. smart treadmills market estimates & forecasts, 2021 - 2033 (USD Billion)
Table 6 U.S. smart bikes market estimates & forecasts, 2021 - 2033 (USD Billion)
Table 7 U.S. connected rowers market estimates & forecasts, 2021 - 2033 (USD Billion)
Table 8 U.S. cardiovascular training equipment market estimates & forecasts, for other equipment, 2021 - 2033 (USD Billion)
Table 9 U.S. strength training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
Table 10 U.S. functional training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
Table 11 U.S. connected fitness equipment market estimates & forecast, by application (USD Billion)
Table 12 U.S. connected fitness equipment market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
Table 13 U.S. connected fitness equipment market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
Table 14 Recent developments & impact analysis, by key market participants
Table 15 Company market share, 2024 (%)
Table 16 Company heat map analysis
Table 17 Companies undergoing key strategies

List of Figures

Fig. 1 U.S. connected fitness equipment market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive landscape Snapshot
Fig. 9 Global parent industry and North America connected fitness equipment market size (USD Billion)
Fig. 10 North America connected fitness equipment market size, 2021 to 2033 (USD Billion)
Fig. 11 U.S. connected fitness equipment market: Penetration & growth prospect mapping
Fig. 12 U.S. connected fitness equipment market: Value chain analysis
Fig. 13 U.S. connected fitness equipment market: Technology Trend analysis
Fig. 14 U.S. connected fitness equipment market: Dynamics
Fig. 15 U.S. connected fitness equipment market: Porter's five forces analysis
Fig. 16 Factors influencing buying decisions for connected fitness equipment
Fig. 17 U.S. connected fitness equipment market, by product: Key takeaways
Fig. 18 U.S. connected fitness equipment market: Product movement analysis, 2024 & 2033 (%)
Fig. 19 U.S. cardiovascular training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 20 U.S. smart treadmills market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 21 U.S. smart bikes market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 22 U.S. connected rowers market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 23 U.S. cardiovascular training equipment market estimates & forecasts, for other equipment, 2021 - 2033 (USD Billion)
Fig. 24 U.S. strength training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 25 U.S. functional training equipment market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 26 U.S. connected fitness equipment market estimates & forecast, by application (USD Billion)
Fig. 27 U.S. connected fitness equipment market: Application movement analysis, 2024 & 2033 (%)
Fig. 28 U.S. connected fitness equipment market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Billion)
Fig. 29 U.S. connected fitness equipment market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Billion)
Fig. 30 Key company categorization
Fig. 31 Company market share analysis, 2024 (%)
Fig. 32 Strategic framework of the stemware market