PUBLISHER: Grand View Research | PRODUCT CODE: 1814114
PUBLISHER: Grand View Research | PRODUCT CODE: 1814114
Europe Connected Fitness Services Market Size, Share & Trends Analysis Report By Services, By Application, By Delivery Mode, By Device, And Segment Forecasts, 2025 - 2033
Market Size & Trends:
The Europe connected fitness services market size was valued at USD 666.52 million in 2024 and is expected to reach USD 3,905.69 million by 2033, growing at a CAGR of 22.8% from 2025 to 2033. The industry is expanding steadily, driven by evolving lifestyle habits, a growing emphasis on proactive health management, and rising demand for intelligent workout solutions that integrate seamlessly with fitness equipment. Consumers are adopting platforms that sync with treadmills, stationary bikes, rowing machines, and strength-training systems. Services such as Peloton App, iFIT, and Technogym Live offer immersive experiences through interactive displays, real-time performance metrics, and adaptive workout recommendations, enhancing the utility of connected equipment. For instance, Technogym's MyWellness platform allows users in both residential and gym settings to track workouts across devices and machines while receiving customized programs from personal trainers or physical therapists. These services appeal to European users seeking not just convenience, but smart, integrated experiences that replicate the intensity and structure of in-person training with the flexibility of digital access.
Many platforms offer a blend of strength training, mobility routines, guided meditation, and breathwork. For instance, Les Mills+ has expanded its digital offerings beyond high-intensity workouts to include mindful movement and post-workout recovery classes. This holistic approach appeals to European consumers who prioritize long-term health and stress management over short-term aesthetic goals. In countries such as the Netherlands and Sweden, where public health policy emphasizes well-being over reactive treatment, digital fitness apps are increasingly used to support a more balanced, preventive lifestyle.
Furthermore, companies like SAP and Siemens have implemented employee well-being platforms that include digital fitness subscriptions, making services such as Urban Sports Club or ClassPass accessible as part of workplace benefits. This not only helps employers reduce absenteeism but also promotes engagement and mental resilience among employees. In some regions, public health bodies have partnered with digital platforms to drive preventive care. For instance, in France, certain mutual health insurance providers now reimburse a portion of digital fitness subscriptions that include medically approved movement therapy or rehabilitation programs.
Europe Connected Fitness Services Market Report Segmentation
This report forecasts revenue growth at the regional level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Europe connected fitness services market report on the basis of services, application, delivery mode, and devices.
- Services Outlook (Revenue, USD Million, 2021 - 2033)
- Live Streaming Fitness Classes
- On-Demand Fitness Content
- AI-Based Virtual Trainers
- Fitness Gaming and Gamified Apps
- Others
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Business-to-Consumer (B2C)
- Business-to-Business (B2B)
- Delivery Mode Outlook (Revenue, USD Million, 2021 - 2033)
- Subscription-Based Services
- Pay-as-You-Go Services
- Device Outlook (Revenue, USD Million, 2021 - 2033)
- Smartphone
- Tablet
- Wearable Devices
- Connected Fitness Equipment
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Outlook
- 2.3. Application Outlook
- 2.4. Delivery Mode Outlook
- 2.5. Device Outlook
- 2.6. Competitive Landscape Snapshot
Chapter 3. Europe Connected Fitness Services Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Europe Connected Fitness Services Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Europe Connected Fitness Services Market: Services Estimates & Trend Analysis
- 5.1. Europe Connected Fitness Services Market, By Services: Key Takeaways
- 5.2. Services Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Services, 2021 - 2033 (USD Million)
- 5.3.1. Live Streaming Fitness Classes
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. On-Demand Fitness Content
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. AI-Based Virtual Trainers
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. Fitness Gaming and Gamified Apps
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. Others
- 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.1. Live Streaming Fitness Classes
Chapter 6. Europe Connected Fitness Services Market: Application Estimates & Trend Analysis
- 6.1. Europe Connected Fitness Services Market, By Application: Key Takeaways
- 6.2. Application Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Million)
- 6.3.1. Business-to-Consumer (B2C)
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Business-to-Business (B2B)
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.1. Business-to-Consumer (B2C)
Chapter 7. Europe Connected Fitness Services Market: Delivery Mode Estimates & Trend Analysis
- 7.1. Europe Connected Fitness Services Market, By Delivery Mode: Key Takeaways
- 7.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
- 7.3. Market Estimates & Forecasts, by Delivery Mode, 2021 - 2033 (USD Million)
- 7.3.1. Subscription-Based Services
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.2. Pay-as-You-Go Services
- 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1. Subscription-Based Services
Chapter 8. Europe Connected Fitness Services Market: Delivery Mode Estimates & Trend Analysis
- 8.1. Europe Connected Fitness Services Market, By Delivery Mode: Key Takeaways
- 8.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
- 8.3. Market Estimates & Forecasts, by Delivery Mode, 2021 - 2033 (USD Million)
- 8.3.1. Smartphone
- 8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.2. Tablet
- 8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.3. Wearable Devices
- 8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.4. Connected Fitness Equipment
- 8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.1. Smartphone
Chapter 9. Europe Connected Fitness Services Market: Competitive Analysis
- 9.1. Recent developments & impact analysis, by key market participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Peloton Interactive, Inc.
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Service Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. EGYM GmbH
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Service Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Freeletics GmbH
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Service Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Les Mills International Ltd.
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Service Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. WithU Training Ltd.
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Service Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Zwift, Inc.
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Service Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. iFIT Health & Fitness, Inc.
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Service Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. VAHA Technologies GmbH
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Service Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. FitXR Ltd.
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Service Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Fiit Ltd.
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Service Portfolios
- 9.9.10.4. Strategic Initiatives
- 9.9.1. Peloton Interactive, Inc.
List of Tables
- 1. Europe connected fitness services market: Key market driver analysis
- 2. Europe connected fitness services market: Key market restraint analysis
- 3. Europe connected fitness services market estimates & forecast, by services (USD Million)
- 4. Europe live streaming fitness classes market estimates & forecasts, 2021 - 2033 (USD Million)
- 5. Europe on-demand fitness content market estimates & forecasts, 2021 - 2033 (USD Million)
- 6. Europe AI-based virtual trainers market estimates & forecasts, 2021 - 2033 (USD Million)
- 7. Europe fitness gaming and gamified apps market estimates & forecasts, 2021 - 2033 (USD Million)
- 8. Europe connected fitness services market estimates & forecasts, for other services, 2021 - 2033 (USD Million)
- 9. Europe connected fitness services market estimates & forecast, by application (USD Million)
- 10. Europe connected fitness services market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Million)
- 11. Europe connected fitness services market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Million)
- 12. Europe connected fitness services market estimates & forecast, by delivery mode (USD Million)
- 13. Europe connected fitness services market estimates & forecasts, for subscription-based services, 2021 - 2033 (USD Million)
- 14. Europe connected fitness services market estimates & forecasts, for pay-as-you-go services, 2021 - 2033 (USD Million)
- 15. Europe connected fitness services market estimates & forecast, by device (USD Million)
- 16. Europe connected fitness services market estimates & forecasts, for smartphones, 2021 - 2033 (USD Million)
- 17. Europe connected fitness services market estimates & forecasts, for tablet, 2021 - 2033 (USD Million)
- 18. Europe connected fitness services market estimates & forecasts, for wearable devices, 2021 - 2033 (USD Million)
- 19. Europe connected fitness services market estimates & forecasts, for connected fitness equipment, 2021 - 2033 (USD Million)
- 20. Recent developments & impact analysis, by key market participants
- 21. Company market share, 2024 (%)
- 22. Company heat map analysis
- 23. Companies undergoing key strategies
List of Figures
- 1. Europe connected fitness services market segmentation
- 2. Information procurement
- 3. Primary research pattern
- 4. Primary research approaches
- 5. Primary research process
- 6. Market snapshot
- 7. Segment snapshot
- 8. Competitive landscape Snapshot
- 9. Global parent industry and Europe connected fitness services market size (USD Million)
- 10. Europe connected fitness services market size, 2021 to 2033 (USD Million)
- 11. Europe connected fitness services market: Penetration & growth prospect mapping
- 12. Europe connected fitness services market: Value chain analysis
- 13. Europe connected fitness services market: Dynamics
- 14. Europe connected fitness services market: Porter's five forces analysis
- 15. Factors influencing buying decisions for connected fitness services
- 16. Europe connected fitness services market, by services: Key takeaways
- 17. Europe connected fitness services market: Services movement analysis, 2024 & 2033 (%)
- 18. Europe live streaming fitness classes market estimates & forecasts, 2021 - 2033 (USD Million)
- 19. Europe on-demand fitness content market estimates & forecasts, 2021 - 2033 (USD Million)
- 20. Europe AI-based virtual trainers market estimates & forecasts, 2021 - 2033 (USD Million)
- 21. Europe fitness gaming and gamified apps market estimates & forecasts, 2021 - 2033 (USD Million)
- 22. Europe connected fitness services market estimates & forecasts, for other services, 2021 - 2033 (USD Million)
- 23. Europe connected fitness services market estimates & forecast, by application (USD Million)
- 24. Europe connected fitness services market: Application movement analysis, 2024 & 2033 (%)
- 25. Europe connected fitness services market estimates & forecasts, for business-to-consumer (B2C), 2021 - 2033 (USD Million)
- 26. Europe connected fitness services market estimates & forecasts, for business-to-business (B2B), 2021 - 2033 (USD Million)
- 27. Europe connected fitness services market estimates & forecast, by delivery mode (USD Million)
- 28. Europe connected fitness services market: Delivery mode movement analysis, 2024 & 2033 (%)
- 29. Europe connected fitness services market estimates & forecasts, for subscription-based services, 2021 - 2033 (USD Million)
- 30. Europe connected fitness services market estimates & forecasts, for pay-as-you-go services, 2021 - 2033 (USD Million)
- 31. Europe connected fitness services market estimates & forecast, by device (USD Million)
- 32. Europe connected fitness services market: Device movement analysis, 2024 & 2033 (%)
- 33. Europe connected fitness services market estimates & forecasts, for smartphones, 2021 - 2033 (USD Million)
- 34. Europe connected fitness services market estimates & forecasts, for tablet, 2021 - 2033 (USD Million)
- 35. Europe connected fitness services market estimates & forecasts, for wearable devices, 2021 - 2033 (USD Million)
- 36. Europe connected fitness services market estimates & forecasts, for connected fitness equipment, 2021 - 2033 (USD Million)
- 37. Key company categorization
- 38. Company market share analysis, 2024 (%)
- 39. Strategic framework of the connected fitness services market
