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PUBLISHER: Grand View Research | PRODUCT CODE: 1869815
PUBLISHER: Grand View Research | PRODUCT CODE: 1869815
U.S. Healthy Snacks Market Size, Share & Trends Analysis Report By Product (Frozen & Refrigerated, Bakery, Savory, Bars & Confectionery, Dairy), By Claim, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2033
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U.S. Healthy Snacks Market Summary
The U.S. healthy snacks market size was estimated at USD 31.90 billion in 2024 and is projected to reach USD 54.61 billion in 2033, growing at a CAGR of 6.2% from 2025 to 2033. The market has grown significantly in recent years, fueled by rising consumer awareness of nutrition, wellness, and lifestyle-related health conditions.
As more Americans adopt healthier eating habits, the demand for snacks that combine convenience with nutritional value continues to expand. Consumers are increasingly seeking snack options that align with specific dietary preferences, such as low-sugar, high-protein, gluten-free, and plant-based. This shift is driven by growing concerns around obesity, diabetes, and heart health, as well as the popularity of diets such as keto, paleo, and vegan. As a result, products made with clean-label ingredients, free from artificial preservatives, colors, and flavors, are in high demand. Thus, increasing consumption of healthy snacks would propel the growth of the U.S. healthy snacks industry.
Innovation and investment play a critical role in meeting demand. Healthy snacks manufacturers are expanding production capacities and developing new product lines to cater to changing tastes and dietary needs. For instance, companies are investing in premium snack varieties and lactose-free products to capture niche markets, which in turn would propel the growth of the U.S. Healthy Snacks Market.
Popular segments within the healthy snacks category include fruits, nuts, seeds, and products made from whole grains, which together make up a significant portion of the market. Consumers increasingly prefer snacks that are free from artificial additives, preservatives, and allergens, such as gluten and dairy. Labels highlighting organic, non-GMO, low sugar, and high protein content are also highly sought after.
U.S. Healthy Snacks Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. healthy snacks market report based on product, claim, packaging, and distribution channel:
- Product Outlook (Revenue, USD Million; 2021 - 2033)
- Frozen & Refrigerated
- Fruit, Nuts and Seeds
- Bakery
- Savory
- Bars and Confectionery
- Dairy
- Others
- Claim Outlook (Revenue, USD Million; 2021 - 2033)
- Gluten-Free
- Low/NSugar
- Low/NFat
- Organic
- Eco-friendly Packaging
- Plant-based
- Vegan
- Halal
- High Protein
- High Fiber
- Non-GMO
- Others
- Packaging Outlook (Revenue, USD Million; 2021 - 2033)
- Bag & Pouches
- Boxes
- Cans
- Jars
- Others
- Distribution Channel Outlook (Revenue, USD Million; 2021 - 2033)
- Hypermarket & Supermarket
- Convenience Stores
- Online
- Grocery Stores
- Others
Product Code: GVR-4-68040-203-3
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Claim Outlook
- 2.4. Packaging Outlook
- 2.5. Distribution Channel Outlook
Chapter 3. U.S. Healthy Snacks Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing & Technology Trends
- 3.3.2. Sales Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Healthy Snacks Market: Product Estimates & Trend Analysis
- 5.1. Product Movement Analysis & Market Share, 2024 & 2033
- 5.2. Frozen & Refrigerated
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3. Fruit, Nuts and Seeds
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.4. Bakery
- 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.5. Savory
- 5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.6. Bars and Confectionery
- 5.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.7. Dairy
- 5.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.8. Others
- 5.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Healthy Snacks Market: Claim Estimates & Trend Analysis
- 6.1. Claim Movement Analysis & Market Share, 2024 & 2033
- 6.2. Gluten-Free
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3. Low/No Sugar
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.4. Low/No Fat
- 6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.5. Organic
- 6.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.6. Eco-friendly Packaging
- 6.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.7. Plant-based
- 6.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.8. Vegan
- 6.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.9. Halal
- 6.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.10. High Protein
- 6.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.11. High Fiber
- 6.11.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.12. Non-GMO
- 6.12.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.13. Others
- 6.13.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Healthy Snacks Market: Packaging Estimates & Trend Analysis
- 7.1. Packaging Movement Analysis & Market Share, 2024 & 2033
- 7.2. Bag & Pouches
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3. Boxes
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.4. Cans
- 7.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.5. Jars
- 7.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.6. Others
- 7.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Healthy Snacks Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 8.2. Hypermarket & Supermarket
- 8.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3. Convenience Stores
- 8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.4. Online
- 8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.5. Grocery Stores
- 8.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.6. Others
- 8.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 9. Competitive Analysis
- 9.1. Recent developments & impact analysis by key market participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Portfolios
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Kellanova (The Kellogg Company)
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Nestle S.A
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Danone North America
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Unilever Plc.
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. PepsiCo
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Mondelez International
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. Hormel Foods Corporation
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. Del Monte Foods, Inc.
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. Select Harvests Limited
- 1.1.1.1. Company Overview
- 1.1.1.2. Financial Performance
- 1.1.1.3. Product Portfolios
- 1.1.1.4. Strategic Initiatives
- 9.9.10. B&G Foods
- 1.1.1.5. Company Overview
- 1.1.1.6. Financial Performance
- 1.1.1.7. Product Portfolios
- 1.1.1.8. Strategic Initiatives
- 9.9.11. Monsoon Harvest (Wingreens Harvest)
- 1.1.1.9. Company Overview
- 1.1.1.10. Financial Performance
- 1.1.1.11. Product Portfolios
- 1.1.1.12. Strategic Initiatives
- 9.9.12. Conagra Brands, Inc.
- 1.1.1.13. Company Overview
- 1.1.1.14. Financial Performance
- 1.1.1.15. Product Portfolios
- 1.1.1.16. Strategic Initiatives
- 9.9.13. General Mills Inc.
- 1.1.1.17. Company Overview
- 1.1.1.18. Financial Performance
- 1.1.1.19. Product Portfolios
- 1.1.1.20. Strategic Initiatives
- 9.9.14. Mars Inc.
- 1.1.1.21. Company Overview
- 1.1.1.22. Financial Performance
- 1.1.1.23. Product Portfolios
- 1.1.1.24. Strategic Initiatives
- 9.9.1. Kellanova (The Kellogg Company)
Product Code: GVR-4-68040-203-3
List of Tables
- 1. U.S. Healthy Snacks Market - Key market driver analysis
- 2. U.S. Healthy Snacks Market - Key market restraint analysis
- 3. U.S. Healthy Snacks Market estimates and forecast by product 2021 - 2033 (USD Million)
- 4. U.S. Healthy Snacks Market estimates and forecast by claim 2021 - 2033 (USD Million)
- 5. U.S. Healthy Snacks Market estimates and forecast by packaging 2021 - 2033 (USD Million)
- 6. U.S. Healthy Snacks Market estimates and forecast by distribution channel 2021 - 2033 (USD Million)
- 7. U.S. macroeconomic outlay
List of Figures
- 1. U.S. Healthy Snacks Market snapshot
- 2. U.S. Healthy Snacks Market segmentation & scope
- 3. U.S. Healthy Snacks Market penetration & growth prospect mapping
- 4. U.S. Healthy Snacks Market value chain analysis
- 5. U.S. Healthy Snacks Market Dynamics
- 6. U.S. Healthy Snacks Market Porter's Five Forces analysis
- 7. U.S. Healthy Snacks Market: Product movement analysis, 2024 & 2033 (%)
- 8. Healthy Snacks market: Product movement analysis, 2024 & 2033 (%)
- 9. Frozen & Refrigerated Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 10. Fruit, Nuts and Seeds Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 11. Bakery Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 12. Savory Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 13. Bars and Confectionery Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 14. Dairy Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 15. Others Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 16. Healthy Snacks market: Claim movement analysis, 2024 & 2033 (%)
- 17. Gluten-Free Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 18. Low/No Sugar Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 19. Low/No Fat Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 20. Organic Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 21. Eco-friendly Packaging Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 22. Plant-based Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 23. Vegan Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 24. Halal Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 25. High Protein Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 26. High Fiber Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 27. Non-GMO Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 28. Others Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 29. Healthy Snacks market: Packaging movement analysis, 2024 & 2033 (%)
- 30. Bag & Pouches Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 31. Boxes Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 32. Cans Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 33. Jars Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 34. Others Healthy Snacks market estimates and forecast, 2021 - 2033 (USD Million)
- 35. Healthy Snacks market: Distribution Channel movement analysis, 2024 & 2033 (%)
- 36. Healthy Snacks market estimates and forecast, through Hypermarket & Supermarket, 2021 - 2033 (USD
- 37. Healthy Snacks market estimates and forecast, through Convenience Stores, 2021 - 2033 (USD Million)
- 38. Healthy Snacks market estimates and forecast, through Online, 2021 - 2033 (USD
- 39. Healthy Snacks market estimates and forecast, through Grocery Stores, 2021 - 2033 (USD Million)
- 40. Healthy Snacks market estimates and forecast, through Others, 2021 - 2033 (USD Million)
- 41. U.S. Healthy Snacks Market: country movement analysis, 2024 & 2033 (%)
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