Middle East Consumer Packaged Goods Market Size, Share & Trends Analysis Report By Product (Personal Care, Home Care, Food & Beverages), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025

The Middle East consumer packaged goods market size was estimated at USD 175.72 billion in 2024 and is projected to reach USD 258.68 billion by 2033, growing at a CAGR of 4.5% from 2025 to 2033. Rapid urbanization, a young population, and the growing adoption of modern retail and e-commerce are boosting demand for packaged food, beverages, and personal care products.

Value-conscious behavior is shaping purchases in the Middle East CPG market. Rising prices and shrinkflation are prompting shoppers to look for deals, promotions, private labels, and pack sizes that fit their budgets. Brands are responding by offering more affordable formats without compromising quality, while retailers that manage promotions well and provide transparent everyday pricing are winning loyal customers in this price-sensitive environment.

The growth of modern retail is reshaping the CPG landscape in MEA. Supermarkets and hypermarkets rapidly expand across countries like Saudi Arabia, the UAE, Egypt, and Morocco, bringing shoppers wider product choices, consistent pricing, and more private-label options. In 2023 alone, Egypt saw 211 new store openings, the UAE 147, and Morocco 131, giving packaged food, beverages, and personal care brands stronger visibility and helping formal retail gain ground.

Urbanization, higher incomes, and demographic trends are also driving demand. Young, urban populations and a rising middle class are shopping more frequently and filling larger baskets, especially in big cities such as Cairo, Riyadh, Jeddah, Casablanca, Lagos, and Nairobi. Growing consumer spending and better infrastructure are creating new opportunities for FMCG brands across the Gulf region.

Digital and omnichannel shopping is picking up as well. E-commerce and quick-delivery services are expanding thanks to widespread smartphone use and improved last-mile delivery. Markets in the GCC are seeing the fastest growth in online grocery, with consumers increasingly comfortable buying staples through apps. In response, brands and retailers are investing in digital platforms, expanding online assortments, and improving fulfillment to meet these changing shopping habits.

Middle East Consumer Packaged Goods Market Report Segmentation

This report forecasts revenue growth at the country levels and analyzes the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Middle East Consumer Packaged Goods (CPG) market report by product and country.

Product Outlook (Revenue, USD Billion; 2021 - 2033)
Personal Care
- Skincare
- Haircare
- Cosmetics & Beauty
- Oral Care and Personal Hygiene
Home Care
- Laundry
- Surface Cleaning
- Dish Care
- Air Care
Health & Wellness
- OTC Medicines
- Vitamins & Supplements
- Functional Nutrition
Food
- Staples & Pantry
- Snacks & Confectionery
- Bakery & Breakfast
- Frozen & Convenience Foods
- Dairy & Alternatives
- Meat, Poultry & Seafood
Beverage
- Non-alcoholic
- Bottled water
- Soft Drinks & Juices
- Others
- Alcoholic
Others
Distribution Channel (Revenue, USD Billion; 2021 - 2033)
Offline
- Hypermarkets & Supermarkets
- Convenience Stores
- Specialty Stores
- Traditional Trade
Online
- E-Commerce Platforms
- D2C / Brand-Owned Websites
- Social Commerce
Regional Outlook (Revenue, USD Billion; 2021 - 2033)
Saudi Arabia
UAE
Egypt
Kuwait
Oman

Product Code: GVR-4-68040-760-3

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Outlook

Chapter 3. Consumer Packaged Goods (CPG) Market Variables, Trends & Scope

3.1. Market Introduction
- 3.1.1. Consumer Packaged Goods (CPG) Market Size & Growth Rate, 2021 - 2033 (USD Billion)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. Consumer Packaged Goods (CPG) Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings

Chapter 5. Consumer Packaged Goods (CPG) Market: Product Estimates & Trend Analysis

5.1. Consumer Packaged Goods (CPG) Market: Product Outlook
5.2. Product Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Price, 2021 - 2033 (USD Billion)
- 5.3.1. Personal Care
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.2. Skincare
    - 5.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.3. Haircare
    - 5.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.4. Cosmetics & Beauty
    - 5.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.5. Oral Care and Personal Hygiene
    - 5.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Home Care
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.2.2. Laundry
    - 5.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.2.3. Surface Cleaning
    - 5.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.2.4. Dish Care
    - 5.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.2.5. Air Care
    - 5.3.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Health & Wellness
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.3.2. OTC Medicines
    - 5.3.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.3.3. Vitamins & Supplements
    - 5.3.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.3.4. Functional Nutrition
    - 5.3.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.4. Food
  - 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.4.2. Staples & Pantry
    - 5.3.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.4.3. Snacks & Confectionery
    - 5.3.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.4.4. Bakery & Breakfast
    - 5.3.4.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.4.5. Frozen & Convenience Foods
    - 5.3.4.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.4.6. Dairy & Alternatives
  - 5.3.4.7. Meat, Poultry & Seafood
    - 5.3.4.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.5. Beverage
  - 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.5.2. Non-alcoholic
    - 5.3.5.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.5.2.2. Bottled water
      - 5.3.5.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.5.2.3. Soft Drinks & Juices
      - 5.3.5.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.5.2.4. Others
      - 5.3.5.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.5.3. Alcoholic
    - 5.3.5.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.6. Others
  - 5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. Consumer Packaged Goods (CPG) Market: Distribution Channel Estimates & Trend Analysis

6.1. Consumer Packaged Goods (CPG) Market, by Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Billion)
- 6.3.1. Online
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.1.2. Hypermarkets & Supermarkets
    - 6.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.1.3. Convenience Stores
    - 6.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.1.4. Specialty Stores
    - 6.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.1.5. Traditional Trade
    - 6.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Offline
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.2.2. E-Commerce Platforms
    - 6.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.2.3. D2C / Brand-Owned Websites
    - 6.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.2.4. Social Commerce
    - 6.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. Consumer Packaged Goods (CPG) Market: Country Estimates & Trend Analysis

7.1. Consumer Packaged Goods (CPG) Market: Country Outlook
7.2. Regional Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by Country, 2021 - 2033 (USD Billion)
- 7.3.1. Saudi Arabia
  - 7.3.1.1. Key country dynamics
  - 7.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. UAE
  - 7.3.2.1. Key country dynamics
  - 7.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Egypt
  - 7.3.3.1. Key country dynamics
  - 7.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.4. Kuwait
  - 7.3.4.1. Key country dynamics
  - 7.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.5. Oman
  - 7.3.5.1. Key country dynamics
  - 7.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. Competitive Analysis

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Unilever
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Procter & Gamble (P&G)
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Nestle
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. PepsiCo
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Coca-Cola Company
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Colgate-Palmolive
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Danone
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Savola Group
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Arla Foods
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Almarai
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-760-3

List of Tables

Table 1 Consumer Packaged Goods (CPG) market - Key market driver analysis
Table 2 Consumer Packaged Goods (CPG) market - Key market restraint analysis
Table 3 Consumer Packaged Goods (CPG) market estimates & forecast, by product (USD Billion)
Table 4 Consumer Packaged Goods (CPG) market estimates & forecast, by food & beverage (USD Billion)
Table 5 Consumer Packaged Goods (CPG) market estimates & forecast, by distribution channel (USD Billion)
Table 6 Saudi Arabia
Table 7 Saudi Arabia macro-economic outlay
Table 8 Saudi Arabia consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Table 9 Saudi Arabia consumer packaged goods (CPG) market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
Table 10 UAE
Table 11 UAE macro-economic outlay
Table 12 UAE consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Table 13 UAE consumer packaged goods (CPG) market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 14 UAE consumer packaged goods (CPG) market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
Table 15 Egypt
Table 16 macro-economic outlay
Table 17 Egypt consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Table 18 Egypt consumer packaged goods (CPG) market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 19 Egypt consumer packaged goods (CPG) market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
Table 20 Kuwait
Table 21 Kuwait macro-economic outlay
Table 22 Kuwait consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Table 23 Kuwait consumer packaged goods (CPG) market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 24 Kuwait consumer packaged goods (CPG) market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
Table 25 Oman
Table 26 Oman macro-economic outlay
Table 27 Oman consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Table 28 Oman consumer packaged goods (CPG) market revenue estimates and forecast by product, 2021 - 2033 (USD Billion)
Table 29 Oman consumer packaged goods (CPG) market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
Table 30 Recent developments & impact analysis by key market participants
Table 31 Company market share, 2024
Table 32 Company heat map analysis
Table 33 Companies undergoing key strategies

List of Figures

Fig. 1 Consumer Packaged Goods (CPG) market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Distribution channel snapshot
Fig. 9 Regional snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Consumer Packaged Goods (CPG) market size, 2021 to 2033 (USD Billion)
Fig. 12 Consumer Packaged Goods (CPG) market: Penetration & growth prospect mapping
Fig. 13 Consumer Packaged Goods (CPG) market: Value chain analysis
Fig. 14 Consumer Packaged Goods (CPG) market: Profit margin analysis
Fig. 15 Consumer Packaged Goods (CPG) market: Market dynamics
Fig. 16 Consumer Packaged Goods (CPG) market: Porter's five forces analysis
Fig. 17 Consumer Packaged Goods (CPG) market, by product: Key Takeaways
Fig. 18 Consumer Packaged Goods (CPG) market: Product movement analysis, 2024 & 2033 (%)
Fig. 19 Personal Care market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 20 Skincare market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 21 Haircare market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 22 Cosmetics & Beauty market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 23 Oral Care and Personal Hygiene market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 24 Home Care market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 25 Laundry market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 26 Surface Cleaning market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 27 Dish Care market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 28 Air Care market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 29 Health & Wellness market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 30 OTC Medicines market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 31 Vitamins & Supplements market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 32 Functional Nutrition market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 33 Food market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 34 Staples & pantry market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 35 Snacks & confectionery market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 36 Bakery & breakfast market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 37 Frozen & convenience foods market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 38 Dairy & alternatives market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 39 Meat, poultry & seafood market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 40 Beverage market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 41 Non-alcoholic market estimates and forecast, 2021 - 2033 (USD Billion
Fig. 42 Bottled water market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 43 Soft drinks & juices market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 44 Others market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 45 Alcoholic market estimates and forecast, 2021 - 2033 (USD Billion
Fig. 46 Others market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 47 Consumer Packaged Goods (CPG) market, by distribution channel: Key Takeaways
Fig. 48 Consumer Packaged Goods (CPG) market: Distribution Channel mode movement analysis, 2024 & 2033 (%)
Fig. 49 Online market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 50 Hypermarkets & Supermarkets market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 51 Convenience Stores market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 52 Specialty Stores market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 53 Traditional Trade market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 54 Offline market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 55 E-Commerce Platforms market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 56 D2C / Brand-Owned Websites market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 57 Social Commerce market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 58 Regional marketplace: Key takeaways
Fig. 59 UAE consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 60 Saudi Arabia consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 61 Kuwait consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 62 Egypt consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 63 Oman consumer packaged goods (CPG) market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 64 Key company categorization
Fig. 65 Company market share analysis, 2024
Fig. 66 Strategic framework of the consumer packaged goods (CPG) market

Middle East Consumer Packaged Goods Market Size, Share & Trends Analysis Report By Product (Personal Care, Home Care, Food & Beverages), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2033

Description

Table of Contents

List of Tables

Middle East Consumer Packaged Goods Market Summary

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Consumer Packaged Goods (CPG) Market Variables, Trends & Scope

Chapter 4. Consumer Packaged Goods (CPG) Market: Consumer Behavior Analysis

Chapter 5. Consumer Packaged Goods (CPG) Market: Product Estimates & Trend Analysis

Chapter 6. Consumer Packaged Goods (CPG) Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Consumer Packaged Goods (CPG) Market: Country Estimates & Trend Analysis

Chapter 8. Competitive Analysis

List of Tables

List of Figures