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PUBLISHER: Grand View Research | PRODUCT CODE: 1869896

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PUBLISHER: Grand View Research | PRODUCT CODE: 1869896

U.S. Consumer Packaged Goods Market Size, Share & Trends Analysis Report By Product (Personal Care, Home Care, Health & Wellness, Food, Beverage), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025 - 2033

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U.S. CPG Market Summary

The U.S. consumer packaged goods (CPG) market size was estimated at USD 1,530.43 billion in 2024 and is projected to reach USD 2,082.15 billion by 2033, growing at a CAGR of 3.5% from 2025 to 2033. This steady demand for food, beverages, household, and health products, combined with innovation, e-commerce growth, and strong retail networks, continues to drive consistent expansion in the U.S. market.

A key trend in the U.S. CPG market is the rapid growth of private-label and value-focused products at big-box and grocery chains like Walmart, Costco, and Kroger. Inflation and cost-of-living pressures push consumers to swap national brands for retailer-owned alternatives, especially in everyday staples such as snacks, beverages, and household goods.

A key factor propelling the U.S. consumer packaged goods (CPG) industry is the shift toward eating at home. With hybrid work routines, many families are stocking up on packaged foods like Kraft Mac & Cheese, Campbell's soups, or PepsiCo's Frito-Lay snacks instead of eating out. Sales of ready-to-drink and single-serve frozen meals from brands like Lean Cuisine have also benefited as shoppers look for fast, reliable options during the workday.

Moreover, rising interest in Health and wellness is another prominent growth driver. Consumers are opting for protein-forward products such as Fairlife milk and Premier Protein shakes, or plant-based items like Beyond Meat and Silk almond milk. Even in household care, eco-friendly lines like Seventh Generation and Mrs. Meyer's are gaining shelf space at Target and Walmart. The demand is not just about "better for you" but also "better for the planet," which keeps pushing brands to reformulate and innovate.

Retail and delivery convenience play a crucial role in driving the market growth, too. Walmart's Great Value private label and Costco's Kirkland products are seeing steady traction thanks to value-for-money positioning. Online, Amazon's Subscribe & Save has made it easy for households to keep essentials like Colgate toothpaste, Tide detergent, or Quaker oats stocked without repeat trips to stores. Grocery delivery apps like Instacart also push impulse CPG buys through coupons and limited-time discounts, keeping sales strong week after week.

U.S. Consumer Packaged Goods Market Report Segmentation

This report forecasts revenue growth at the country levels and analyzes the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the U.S. consumer packaged goods (CPG) market report by product, and distribution channel.

  • Product Outlook (Revenue, USD Billion, 2021 - 2033)
  • Personal Care
    • Skincare
    • Haircare
    • Cosmetics & Beauty
    • Oral Care and Personal Hygiene
  • Home Care
    • Laundry
    • Surface Cleaning
    • Dish Care
    • Air Care
  • Health & Wellness
    • OTC Medicines
    • Vitamins & Supplements
    • Functional Nutrition
  • Food
    • Staples & Pantry
    • Snacks & Confectionery
    • Bakery & Breakfast
    • Frozen & Convenience Foods
    • Dairy & Alternatives
    • Meat, Poultry & Seafood
  • Beverage
    • Bottled Water
    • Soft Drinks & Juices
    • Others
  • Others
  • Distribution Channel (Revenue, USD Billion, 2021 - 2033)
  • Offline
    • Hypermarkets & Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Traditional Trade
  • Online
    • E-commerce Platforms
    • D2C / Brand-owned Websites
    • Social Commerce
Product Code: GVR-4-68040-763-2

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Competitive Landscape Outlook

Chapter 3. U.S. Consumer Packaged Goods (CPG) Market Variables, Trends & Scope

  • 3.1. Market Introduction
    • 3.1.1. Consumer Packaged Goods (CPG) Market Size & Growth Rate, 2021 - 2033 (USD Billion)
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
  • 3.4. Profit Margin Analysis
  • 3.5. Market Dynamics
    • 3.5.1. Market Driver Analysis
    • 3.5.2. Market Restraint Analysis
    • 3.5.3. Market Opportunities
    • 3.5.4. Market Challenges
  • 3.6. Industry Analysis - Porter's Five Forces Analysis
  • 3.7. Market Entry Strategies

Chapter 4. U.S. Consumer Packaged Goods (CPG) Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Behavior
  • 4.4. Consumer Product Adoption Trends
  • 4.5. Key Observations & Findings

Chapter 5. U.S. Consumer Packaged Goods (CPG) Market: Product Estimates & Trend Analysis

  • 5.1. Consumer Packaged Goods (CPG) Market: Product Outlook
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Billion)
    • 5.3.1. Personal Care
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.1.2. Skincare
        • 5.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.1.3. Haircare
        • 5.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.1.4. Cosmetics & Beauty
        • 5.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.1.5. Oral Care and Personal Hygiene
        • 5.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.2. Home Care
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.2.2. Laundry
        • 5.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.2.3. Surface Cleaning
        • 5.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.2.4. Dish Care
        • 5.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.2.5. Air Care
        • 5.3.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.3. Health & Wellness
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.3.2. OTC Medicines
        • 5.3.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.3.3. Vitamins & Supplements
        • 5.3.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.3.4. Functional Nutrition
        • 5.3.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.4. Food
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.4.2. Staples & Pantry
        • 5.3.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.4.3. Snacks & Confectionery
        • 5.3.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.4.4. Bakery & Breakfast
        • 5.3.4.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.4.5. Frozen & Convenience Foods
        • 5.3.4.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.4.6. Dairy & Alternatives
        • 5.3.4.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.4.7. Meat, Poultry & Seafood
        • 5.3.4.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.5. Beverage
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.5.2. Non-alcoholic
        • 5.3.5.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
        • 5.3.5.2.2. Bottled Water
          • 5.3.5.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
        • 5.3.5.2.3. Soft Drinks & Juices
          • 5.3.5.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
        • 5.3.5.2.4. Others
          • 5.3.5.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 5.3.5.3. Alcoholic
        • 5.3.5.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.6. Others
      • 5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Consumer Packaged Goods (CPG) Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Consumer Packaged Goods (CPG) Market, by Distribution Channel: Key Takeaways
  • 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Billion)
    • 6.3.1. Online
      • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 6.3.1.2. Hypermarkets & Supermarkets
        • 6.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 6.3.1.3. Convenience Stores
        • 6.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 6.3.1.4. Specialty Stores
        • 6.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 6.3.1.5. Traditional Trade
        • 6.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.2. Offline
      • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 6.3.2.2. E-Commerce Platforms
        • 6.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 6.3.2.3. D2C / Brand-Owned Websites
        • 6.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      • 6.3.2.4. Social Commerce
        • 6.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. Competitive Analysis

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Participant's Overview
  • 7.4. Financial Performance
  • 7.5. Product Benchmarking
  • 7.6. Company Market Share Analysis, 2024 (%)
  • 7.7. Company Heat Map Analysis
  • 7.8. Strategy Mapping
  • 7.9. Company Profiles
    • 7.9.1. Procter & Gamble (P&G)
      • 7.9.1.1. Company Overview
      • 7.9.1.2. Financial Performance
      • 7.9.1.3. Product Portfolios
      • 7.9.1.4. Strategic Initiatives
    • 7.9.2. PepsiCo
      • 7.9.2.1. Company Overview
      • 7.9.2.2. Financial Performance
      • 7.9.2.3. Product Portfolios
      • 7.9.2.4. Strategic Initiatives
    • 7.9.3. Coca-Cola Company
      • 7.9.3.1. Company Overview
      • 7.9.3.2. Financial Performance
      • 7.9.3.3. Product Portfolios
      • 7.9.3.4. Strategic Initiatives
    • 7.9.4. Nestle USA
      • 7.9.4.1. Company Overview
      • 7.9.4.2. Financial Performance
      • 7.9.4.3. Product Portfolios
      • 7.9.4.4. Strategic Initiatives
    • 7.9.5. Mondelez International
      • 7.9.5.1. Company Overview
      • 7.9.5.2. Financial Performance
      • 7.9.5.3. Product Portfolios
      • 7.9.5.4. Strategic Initiatives
    • 7.9.6. Unilever
      • 7.9.6.1. Company Overview
      • 7.9.6.2. Financial Performance
      • 7.9.6.3. Product Portfolios
      • 7.9.6.4. Strategic Initiatives
    • 7.9.7. Colgate-Palmolive
      • 7.9.7.1. Company Overview
      • 7.9.7.2. Financial Performance
      • 7.9.7.3. Product Portfolios
      • 7.9.7.4. Strategic Initiatives
    • 7.9.8. Kimberly-Clark
      • 7.9.8.1. Company Overview
      • 7.9.8.2. Financial Performance
      • 7.9.8.3. Product Portfolios
      • 7.9.8.4. Strategic Initiatives
    • 7.9.9. Johnson & Johnson
      • 7.9.9.1. Company Overview
      • 7.9.9.2. Financial Performance
      • 7.9.9.3. Product Portfolios
      • 7.9.9.4. Strategic Initiatives
    • 7.9.10. General Mills
      • 7.9.10.1. Company Overview
      • 7.9.10.2. Financial Performance
      • 7.9.10.3. Product Portfolios
      • 7.9.10.4. Strategic Initiatives
Product Code: GVR-4-68040-763-2

List of Tables

  • Table 1 Consumer Packaged Goods (CPG) market - Key market driver analysis
  • Table 2 Consumer Packaged Goods (CPG) market - Key market restraint analysis
  • Table 3 Consumer Packaged Goods (CPG) market estimates & forecast, by product (USD Billion)
  • Table 4 Consumer Packaged Goods (CPG) market estimates & forecast, by distribution channel (USD Billion)
  • Table 5 Recent developments & impact analysis by key market participants
  • Table 6 Company market share, 2024
  • Table 7 Company heat map analysis
  • Table 8 Companies undergoing key strategies

List of Figures

  • Fig. 1 Consumer Packaged Goods (CPG) market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Product snapshot
  • Fig. 8 Food & beverage snapshot
  • Fig. 9 Distribution channel snapshot
  • Fig. 10 Competitive landscape snapshot
  • Fig. 11 Consumer Packaged Goods (CPG) market size, 2021 to 2033 (USD Billion)
  • Fig. 12 Consumer Packaged Goods (CPG) market: Penetration & growth prospect mapping
  • Fig. 13 Consumer Packaged Goods (CPG) market: Value chain analysis
  • Fig. 14 Consumer Packaged Goods (CPG) market: Profit margin analysis
  • Fig. 15 Consumer Packaged Goods (CPG) market: Market dynamics
  • Fig. 16 Consumer Packaged Goods (CPG) market: Porter's five forces analysis
  • Fig. 17 Consumer Packaged Goods (CPG) market, by product: Key Takeaways
  • Fig. 18 Consumer Packaged Goods (CPG) market: Product movement analysis, 2024 & 2033 (%)
  • Fig. 19 Personal Care market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 20 Skincare market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 21 Haircare market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 22 Cosmetics & Beauty market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 23 Oral Care and Personal Hygiene market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 24 Home Care market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 25 Laundry market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 26 Surface Cleaning market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 27 Dish Care market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 28 Air Care market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 29 Health & Wellness market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 30 OTC Medicines market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 31 Vitamins & Supplements market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 32 Functional Nutrition market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 33 Consumer Packaged Goods (CPG) market, by food & beverage: Key Takeaways
  • Fig. 34 Food market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 35 Staples & pantry market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 36 Snacks & confectionery market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 37 Bakery & breakfast market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 38 Frozen & convenience foods market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 39 Dairy & alternatives market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 40 Meat, poultry & seafood market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 41 Beverage market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 42 Non-alcoholic beverages market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 43 Bottled water market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 44 Soft drinks & juices market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 45 Others market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 46 Others market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 47 Alcoholic market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 48 Consumer Packaged Goods (CPG) market, by distribution channel: Key Takeaways
  • Fig. 49 Consumer Packaged Goods (CPG) market: Distribution Channel mode movement analysis, 2024 & 2033 (%)
  • Fig. 50 Online market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 51 Hypermarkets & Supermarkets market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 52 Convenience Stores market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 53 Specialty Stores market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 54 Traditional Trade market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 55 Offline market estimates and forecast, 2021 - 2033 (USD Billion) market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 56 E-Commerce Platforms market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 57 D2C / Brand-Owned Websites market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 58 Social Commerce market estimates and forecast, 2021 - 2033 (USD Billion)
  • Fig. 59 Key company categorization
  • Fig. 60 Company market share analysis, 2024
  • Fig. 61 Strategic framework of the consumer packaged goods (CPG) market
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