PUBLISHER: Grand View Research | PRODUCT CODE: 1888667
PUBLISHER: Grand View Research | PRODUCT CODE: 1888667
The Middle East sports nutrition market size was estimated at USD 1.04 billion in 2024 and is projected to reach USD 1.94 billion in 2033, growing at a CAGR of 7.3% from 2025 to 2033. The Middle East sports nutrition products market is expected to witness steady growth due to the increasing awareness of fitness and health.
Several consumers, especially athletes and fitness enthusiasts, opt for sports nutrition products to increase their protein intake. A high-protein diet helps build muscle, aids muscle recovery, and may promote fat loss by boosting metabolism and suppressing appetite.
In addition, the growing food & beverage industry and increasing middle-class population with high-income levels are expected to drive product demand over the forecast period. In the Middle East, there is a preference for halal-certified products, which influences product formulation and marketing strategies. Brands are adapting by offering sports nutrition products that meet these dietary requirements while aligning with local taste preferences. The growing fitness industry, including gyms and fitness centers, has also contributed to the growth of the sports nutrition products market in the region. These facilities often sell supplements to their members, providing a convenient way for consumers to access and purchase these products.
The sports-nutrition market in the Middle East is being shaped by rapid growth in fitness culture, especially in the Gulf Cooperation Council (GCC) countries such as Saudi Arabia and United Arab Emirates (UAE), where government initiatives and rising disposable incomes are driving increased gym memberships and wellness-oriented consumer behavior. Alongside this, product innovation is accelerating: ready-to-drink (RTD) shakes, on-the-go bars and other convenient formats are gaining favor with urban Millennials and Gen Z who value ease and lifestyle alignment in their nutrition choices.
Moreover, dietary preferences and regulatory factors are reshaping this market. Demand for halal-certified, plant-based and clean-label sports-nutrition products is rising strongly, reflecting both cultural norms and health-conscious consumers seeking alternative proteins and natural ingredients. At the same time, e-commerce and digital channels are expanding the reach of sports-nutrition brands, enabling direct-to-consumer models, subscription formats and influencer-led marketing that resonate with younger, tech-savvy households.
Middle East Sports Nutrition Market Report Segmentation
This report forecasts revenue growth regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Middle East sports nutrition market based on product type, formulation, age group, distribution channel, and country: