PUBLISHER: Grand View Research | PRODUCT CODE: 1888671
PUBLISHER: Grand View Research | PRODUCT CODE: 1888671
The U.S. sports nutrition market size was estimated at USD 29.42 billion in 2024 and is projected to reach USD 55.51 billion in 2033, growing at a CAGR of 7.4% from 2025 to 2033. The market is expanding rapidly, fueled by several key factors that reflect the country's unique consumer preferences, lifestyle trends, and market dynamics.
A primary driver is the growing emphasis on health and fitness, as Americans increasingly adopt active lifestyles and seek performance-enhancing solutions to support their goals. For instance, the popularity of gym memberships, home workouts, and recreational sports has propelled demand for protein powders and recovery supplements from brands like Optimum Nutrition and Dymatize, which are tailored to meet the needs of both amateur fitness enthusiasts and professional athletes.
The U.S. sports nutrition industry also benefits from increasing participation in sports and fitness activities, such as marathons, gym workouts, and cycling. Brands like GU Energy have developed energy gels tailored to endurance athletes, helping them maintain energy during prolonged physical activities. Furthermore, the trend toward personalized nutrition is gaining traction, with companies like Gainful offering bespoke protein blends tailored to individual goals, dietary restrictions, and activity levels.
Products targeting health & mental well-being have prompted the industry to increase R&D initiatives toward product innovation. Despite the uncertainties of existing regulations, outlining the context of a rapidly expanding market in the U.S. The industry is expected to grow on account of the changes in dietary supplement regulations, the growing self-care movement, and overwhelming scientific evidence highlighting the critical link between diet and health.
In July 2024, MyProtein capitalized on the growing demand for specialized sports nutrition by expanding its collaboration with fitness competition Hyrox. This partnership led to the launch of six new products specifically designed for hybrid athletes, including energy gels and re-fuel bars tailored to support different stages of intense workout routines. This strategic move highlights the increasing focus on catering to niche fitness segments, such as hybrid training, and underscores the importance of product innovation in driving growth within the U.S. sports nutrition market.
U.S. Sports Nutrition Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. sports nutrition market report based on product type, formulation, age group, distribution channel, and region: