Greeting Cards Market Size, Share & Trends Analysis Report By Type (E-Card, Traditional Card), By Distribution Channel (Online, Offline), By Region (North America, Asia Pacific), And Segment Forecasts, 2025

The global greeting cards market size was estimated at USD 19.61 billion in 2024 and is projected to reach USD 22.96 billion by 2033, growing at a CAGR of 1.8% from 2025 to 2033. The industry is experiencing renewed momentum, largely due to the rising cultural emphasis on celebrating milestones and special occasions.

As people continue to seek meaningful ways to share affection, the ritual of exchanging cards remains deeply relevant. Notably, there has been growing interest in handmade cards, which are valued for their personal and thoughtful appeal. Industry figures from the UK indicate that sales of individual greeting cards reached approximately USD 1.7 billion in 2024, underscoring their continued relevance for events ranging from birthdays to festive holidays. In the United States, early 2025 insights reinforce the same behavior, as billions of cards are still exchanged every year, particularly birthday cards, which consistently lead sales worldwide. This continued preference for physical cards, despite the availability of digital alternatives, highlights their enduring emotional and keepsake value. At the same time, the emergence of interactive cards and e-card innovations is expanding the category by offering new avenues for personalized messaging and expression.

The growing relevance of greeting cards is also mirrored in specific seasonal occasions. For example, nearly 40% of Mother's Day shoppers in 2024 included a greeting card in their gift-buying, with a surge of purchases occurring in the week leading up to the holiday. This uptick reflects broader trends among younger consumers, particularly Gen Z, who are increasingly participating in seasonal holidays and often prefer gestures that feel genuine and heartfelt. As gifting trends evolve, greeting cards are proving especially resilient by offering an accessible and meaningful way to personalize celebrations, bridging the gap between quick convenience and emotional sincerity.

The COVID-19 pandemic caused widespread disruption across the greeting card industry, primarily due to the temporary closure of non-essential retail outlets and interruptions in global supply chains. These constraints not only limited the production and distribution of physical cards but also altered consumer behavior. With fewer opportunities to shop in-store, many customers shifted to digital greetings or online card platforms, marking a temporary but notable change in how expressions of care and celebration were shared. Through strategies such as relocating cards to prominent locations outside the usual seasonal aisles and positioning them near gifting and high-traffic areas, brands have successfully reintroduced the category to everyday visibility. These efforts, combined with the expansion of personalization options through online platforms, have helped maintain relevance in a hybrid retail environment where both digital convenience and physical keepsakes coexist.

Global Greeting Cards Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global greeting cards market report on the basis of type, distribution channel, and region.

Type Outlook (Revenue, USD Billion, 2021 - 2033)
Traditional card
E-card
Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
Offline
Online
Regional Outlook (Revenue, USD Billion, 2021 - 2033)
North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
Central & South America
- Brazil
Middle East & Africa (MEA)
- South Africa

Product Code: GVR-4-68040-046-6

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Type Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Landscape Snapshot

Chapter 3. Greeting cards market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Sales Channel Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
3.6. Seasonality Trends, 2024
3.7. Market Entry Strategies

Chapter 4. Greeting cards market: Consumer Behavior Analysis

4.1. Consumer Trends & Preferences
4.2. Factors Affecting Buying Decisions
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

Chapter 5. Greeting cards market: Type Estimates & Trend Analysis

5.1. Greeting cards market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Type, 2021 - 2033 (USD Billion)
- 5.3.1. Traditional Cards
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. E-Card
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. Greeting cards market: Distribution Channel Estimates & Trend Analysis

6.1. Greeting cards Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Billion)
- 6.3.1. Offline
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Online
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. Greeting cards market: Regional Estimates & Trend Analysis

7.1. Greeting cards market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2021 - 2033 (USD Billion)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.2. Germany
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.3. U.K.
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.4. Central & South America
  - 7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. Greeting cards market: Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. American Greeting Corporation
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Archies Limited
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Avanti Press Inc.
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Budget Greeting Cards Ltd.
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Card Factory plc
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Carlton Cards Ltd.
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Crane & Co.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Galison Publishing LLC
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Hallmark Cards, Inc.
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. IG Design Group Plc
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives
- 8.9.11. John Sands (Australia) Ltd.
  - 8.9.11.1. Company Overview
  - 8.9.11.2. Financial Performance
  - 8.9.11.3. Product Portfolios
  - 8.9.11.4. Strategic Initiatives

Product Code: GVR-4-68040-046-6

List of Tables

1. Greeting cards market: Key market driver analysis
2. Greeting cards market: Key market restraint analysis
3. Greeting cards market estimates & forecast, by type (USD Billion)
4. Traditional cards market estimates & forecasts, 2021 - 2033 (USD Billion)
5. E-Cards market estimates & forecasts, 2021 - 2033 (USD Billion)
6. Greeting cards market estimates & forecast, by distribution channels (USD Billion)
7. Greeting cards market estimates & forecasts, through offline sales, 2021 - 2033 (USD Billion)
8. Greeting cards market estimates & forecasts, through online sales, 2021 - 2033 (USD Billion)
9. North America greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
10. North America greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
11. North America greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
12. U.S. macro-economic outlay
13. U.S. greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
14. U.S. greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
15. U.S. greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
16. Canada macro-economic outlay
17. Canada greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
18. Canada greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
19. Canada greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
20. Mexico macro-economic outlay
21. Mexico greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
22. Mexico greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
23. Mexico greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
24. Europe greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
25. Europe greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
26. Europe greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
27. Germany macro-economic outlay
28. Germany greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
29. Germany greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
30. Germany greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
31. U.K. macro-economic outlay
32. U.K. greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
33. U.K. greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
34. U.K. greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
35. France macro-economic outlay
36. France greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
37. France greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
38. France greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
39. Italy macro-economic outlay
40. Italy greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
41. Italy greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
42. Italy greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
43. Spain macro-economic outlay
44. Spain greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
45. Spain greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
46. Spain greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
47. Asia Pacific greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
48. Asia Pacific greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
49. Asia Pacific greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
50. China macro-economic outlay
51. China greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
52. China greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
53. China greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
54. India macro-economic outlay
55. India greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
56. India greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
57. India greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
58. Japan macro-economic outlay
59. Japan greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
60. Japan greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
61. Japan greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
62. Australia macro-economic outlay
63. Australia greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
64. Australia greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
65. Australia greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
66. South Korea macro-economic outlay
67. South Korea greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
68. South Korea greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
69. South Korea greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
70. Central & South America greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
71. Central & South America greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
72. Central & South America greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
73. Brazil macro-economic outlay
74. Brazil greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
75. Brazil greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
76. Brazil greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
77. Middle East & Africa greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
78. Middle East & Africa greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
79. Middle East & Africa greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
80. South Africa macro-economic outlay
81. South Africa greeting cards market estimates and forecast, 2021 - 2033 (USD Billion)
82. South Africa greeting cards market revenue estimates and forecast by type, 2021 - 2033 (USD Billion)
83. South Africa greeting cards market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Billion)
84. Recent developments & impact analysis, by key market participants
85. Company market share, 2024
86. Company heat map analysis
87. Companies undergoing key strategies

List of Figures

1. Greeting cards market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Market snapshot
7. Segment snapshot
8. Regional snapshot
9. Competitive landscape Snapshot
10. Global parent industry and greeting cards market size (USD Billion)
11. Global greeting cards market size, 2021 to 2033 (USD Billion)
12. Greeting cards market: Penetration & growth prospect mapping
13. Greeting cards market: Value chain analysis
14. Greeting cards market: Sales channel analysis
15. Greeting cards market: Dynamics
16. Greeting cards market: Porter's five forces analysis
17. Factors influencing buying decisions for greeting cards
18. Greeting cards market, by type: Key takeaways
19. Greeting cards market: Type movement analysis, 2024 & 2033 (%)
20. Traditional cards market estimates & forecasts, 2021 - 2033 (USD Billion)
21. E-card market estimates & forecasts, 2021 - 2033 (USD Billion)
22. Greeting cards market, by distribution channel: Key takeaways
23. Greeting cards market: Distribution channel movement analysis, 2024 & 2033 (%)
24. Greeting cards market estimates & forecasts, through offline channel, 2021 - 2033 (USD Billion)
25. Greeting cards market estimates & forecasts, through online channel, 2021 - 2033 (USD Billion)
26. Regional marketplace: Key takeaways
27. North America greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
28. U.S. greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
29. Canada greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
30. Mexico greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
31. Europe greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
32. Germany greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
33. U.K. greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
34. France greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
35. Italy greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
36. Spain greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
37. Asia Pacific greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
38. China greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
39. India greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
40. Japan greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
41. Australia greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
42. South Korea greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
43. Central and South America greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
44. Brazil greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
45. Middle East & Africa greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
46. South Africa greeting cards market estimates & forecast, 2021 - 2033 (USD Billion)
47. Key company categorization
48. Company market share analysis, 2024 (%)
49. Strategic framework of the greeting cards market

Greeting Cards Market Size, Share & Trends Analysis Report By Type (E-Card, Traditional Card), By Distribution Channel (Online, Offline), By Region (North America, Asia Pacific), And Segment Forecasts, 2025 - 2033

Description

Table of Contents

List of Tables

Greeting Cards Market Summary

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Greeting cards market Variables, Trends & Scope

Chapter 4. Greeting cards market: Consumer Behavior Analysis

Chapter 5. Greeting cards market: Type Estimates & Trend Analysis

Chapter 6. Greeting cards market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Greeting cards market: Regional Estimates & Trend Analysis

Chapter 8. Greeting cards market: Competitive Analysis

List of Tables

List of Figures