PUBLISHER: Grand View Research | PRODUCT CODE: 1888841
PUBLISHER: Grand View Research | PRODUCT CODE: 1888841
U.S. Sugar Substitutes Market Size, Share & Trends Analysis Report By Type (High Intensity Sweeteners, Low Intensity Sweeteners, High Fructose Syrup), By Application (Food, Beverages, Health & Personal Care), And Segment Forecasts, 2025 - 2033
U.S. Sugar Substitutes Market Summary
The U.S. sugar substitutes market size was estimated at USD 2.23 billion in 2024, and is projected to reach USD 4.15 billion by 2033, growing at a CAGR of 7.1% from 2025 to 2033. The growth of the sugar substitute market in the U.S. is driven by increasing health consciousness, prevalence of diabetes and obesity, and the demand for low-calorie and natural sweeteners in food and beverages.
The U.S. sugar substitutes industry is driven by growing concerns about excessive sugar consumption and its associated health issues. According to the Centers for Disease Control and Prevention (CDC), Americans consume excessive amounts of added sugar, with men consuming an average of 19 teaspoons per day and women consuming 15 teaspoons, far exceeding the recommended intake levels. The CDC's guidelines recommend that added sugars should account for less than 10% of daily calories, prompting a shift in consumer behavior toward healthier alternatives. As a result, food and beverage manufacturers are reformulating their products to incorporate sugar substitutes.
The rising prevalence of obesity and diabetes is another significant factor driving the growth of the sugar substitutes market in the U.S. The American Diabetes Association (ADA) estimates that over 37 million Americans are living with diabetes, and this number continues to rise as the obesity rate in the country grows. As both conditions are linked to excessive sugar consumption, there is increasing demand for low-calorie, sugar-free alternatives. Products like Equal and Sweet'N Low, which use saccharin and aspartame, respectively, are growing in popularity. Additionally, regulatory actions, such as the FDA's initiatives to reduce added sugar in food products and their push for manufacturers to voluntarily reduce sugar content, further support the adoption of sugar substitutes in the market. For instance, the Healthy, Hunger-Free Kids Act has encouraged schools to use sugar alternatives in student meals.
Consumer preferences are also shifting, with an increasing number of people seeking "clean-label," plant-based, and low-calorie ingredients. As consumers become more health-conscious, there is a shift toward natural sweeteners such as stevia and monk fruit, which provide sweetness without the added calories. Truvia, a popular stevia-based sweetener, is now widely used in beverages and baked goods, capitalizing on the demand for natural, plant-based ingredients. Growing concerns about the negative health impacts of sugar, such as weight gain, diabetes, and heart disease, fuel this trend. Similarly, Halo Top, a brand of low-calorie ice cream, uses erythritol and stevia as sugar substitutes, appealing to health-conscious consumers.
Advancements in formulation technology are another key factor contributing to the market's growth. Improvements in sweetener technology, including enhanced taste profiles, improved solubility, and increased stability, have made sugar substitutes more viable in a wider range of products. This technical progress has expanded their use in beverages, confectionery, and even dairy products. Ingredion, for example, launched PURECIRCLE clean-label stevia extract, which offers enhanced solubility and taste, making it more suitable for use in various applications. The increased availability of sugar substitutes through online retail channels, combined with the responsiveness of large food companies to market demands, has further accelerated the adoption of sugar substitutes in the U.S. market. Brands like Amazon and Walmart offer an expanding range of sugar-free and low-calorie products.
U.S. Sugar Substitutes Market Report Segmentation
This report forecasts volume & revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021-2033. For this study, Grand View Research has segmented the U.S. sugar substitutes market report based on type and application:
- Type Outlook (Volume, Thousand Tons; Revenue, USD Million, 2021 - 2033)
- High Intensity Sweeteners
- Natural
- Stevia Extracts
- Licorice Root Extracts
- Monk Fruit Extracts
- Artificial
- Aspartame
- Cyclamate
- Saccharin
- Sucralose
- Others
- Low Intensity Sweeteners
- Xylitol
- Sorbitol
- Maltitol
- Mannitol
- Trehalose
- Isomaltulose
- Others
- High Fructose Syrup
- Application Outlook (Volume, Thousand Tons; Revenue, USD Million, 2021 - 2033)
- Food
- Bakery
- Confectionery
- Dairy
- Others
- Beverages
- Juices
- Functional Drinks
- Carbonated Drinks
- Non-Dairy
- Milk and Dairy
- Others
- Health & Personal Care
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary End Uses & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Type Snapshot
- 2.3. Application Snapshot
- 2.4. Competitive Landscape Snapshot
Chapter 3. U.S. Sugar Substitutes Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing Trends
- 3.3.2. Sales/Retail Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
- 3.7. Pricing Analysis
Chapter 4. U.S. Sugar Substitutes Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Type Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. Sugar Substitutes Market: Type Estimates & Trend Analysis
- 5.1. U.S. Sugar Substitutes Market, By Type: Key Takeaways
- 5.2. Type Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Type, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1. High Intensity Sweeteners
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.1. Natural
- 5.3.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.1.1.1. Stevia Extracts
- 5.3.1.1.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.1.1.2. Licorice Root Extracts
- 5.3.1.1.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.1.1.3. Monk Fruit Extracts
- 5.3.1.1.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.1.1.1. Stevia Extracts
- 5.3.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.2. Artificial
- 5.3.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.2.1.1. Aspartame
- 5.3.1.1.2.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.2.1.2. Cyclamate
- 5.3.1.1.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.2.1.3. Saccharin
- 5.3.1.1.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.2.1.4. Sucralose
- 5.3.1.1.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.2.1.5. Others
- 5.3.1.1.2.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.2.1.1. Aspartame
- 5.3.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1.1.1. Natural
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2. Low Intensity Sweeteners
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2.1.1. Xylitol
- 5.3.2.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2.1.2. Sorbitol
- 5.3.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2.1.3. Maltitol
- 5.3.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2.1.4. Mannitol
- 5.3.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2.1.5. Trehalose
- 5.3.2.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2.1.6. Isomaltulose
- 5.3.2.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2.1.7. Others
- 5.3.2.1.7.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.2.1.1. Xylitol
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.3. High Fructose Syrup
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 5.3.1. High Intensity Sweeteners
Chapter 6. U.S. Sugar Substitutes Market: Application Estimates & Trend Analysis
- 6.1. U.S. Sugar Substitutes Market, By Application: Key Takeaways
- 6.2. Application Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.1. Food
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.1.1.1. Bakery
- 6.3.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.1.1.2. Confectionery
- 6.3.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.1.1.3. Dairy
- 6.3.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.1.1.4. Others
- 6.3.1.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.1.1.1. Bakery
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.2. Beverages
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.2.1.1. Juices
- 6.3.2.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.2.1.2. Functional Drinks
- 6.3.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.2.1.3. Carbonated Drinks
- 6.3.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.2.1.4. Non-Dairy
- 6.3.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.2.1.5. Milk and Dairy
- 6.3.2.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.2.1.6. Others
- 6.3.2.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.2.1.1. Juices
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.3. Health & Personal Care
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Ton)
- 6.3.1. Food
Chapter 7. U.S. Sugar Substitutes Market: Competitive Analysis
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Technology Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis, 2024
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Tate & Lyle
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Technology Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Cargill, Incorporated
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Technology Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Archer Daniels Midland Company (ADM)
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Technology Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Ingredion Incorporated
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Technology Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Roquette Freres
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Technology Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. Ajinomoto Co.
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Technology Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. JK Sucralose Inc.
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Technology Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. The NutraSweet Company
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Technology Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. International Flavors & Fragrances Inc.
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Technology Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. PureCircle Limited
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Technology Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. Tate & Lyle
List of Tables
- Table 1 US Sugar Substitutes Market - Key market driver analysis
- Table 2 US Sugar Substitutes Market - Key market restraint analysis
- Table 3 US Sugar Substitutes Market estimates & forecast, by type (USD Million; Thousand Tons)
- Table 4 US Sugar Substitutes Market estimates & forecast, by application (USD Million; Thousand Tons)
- Table 5 US macro-economic outlay
- Table 6 Recent developments & impact analysis by key market participants
- Table 7 Company market share, 2024
- Table 8 Company heat map analysis
- Table 9 Companies undergoing key strategies
List of Figure
- Fig. 1 US Sugar Substitutes Market Segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Type snapshot
- Fig. 8 Application snapshot
- Fig. 9 Competitive landscape snapshot
- Fig. 10 US Sugar Substitutes Market size, 2021 to 2033 (USD Million; Thousand Tons)
- Fig. 11 US Sugar Substitutes Market: Penetration & growth prospect mapping
- Fig. 12 US Sugar Substitutes Market: Value chain analysis
- Fig. 13 US Sugar Substitutes Market: Profit Margin Analysis
- Fig. 14 US Sugar Substitutes Market: Market dynamics
- Fig. 15 US Sugar Substitutes Market: Porter's five forces analysis
- Fig. 16 Factors influencing buying decisions for sugar substitutes
- Fig. 17 US Sugar Substitutes Market: Type Movement Analysis, 2024 & 2033 (%)
- Fig. 18 US high intensity sweeteners market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 19 US natural high-intensity sweeteners market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 20 US stevia extracts market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 21 US licorice root extracts market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 22 US monk fruit extracts market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 23 US artificial high-intensity sweeteners market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 24 US aspartame market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 25 US cyclamate market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 26 US saccharin market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 27 US sucralose market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 28 US other artificial high-intensity sweeteners market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 29 US low intensity sweeteners market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 30 US xylitol market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 31 US sorbitol market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 32 US maltitol market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 33 US mannitol market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 34 US trehalose market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 35 US isomaltulose market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 36 US high fructose syrup market estimates and forecast, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 37 US Sugar Substitutes Market: Application Movement Analysis, 2024 & 2033 (%)
- Fig. 38 US sugar substitutes market estimates and forecast, for food applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 39 US sugar substitutes market estimates and forecast, for bakery applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 40 US sugar substitutes market estimates and forecast, for confectionery applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 41 US sugar substitutes market estimates and forecast, for dairy applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 42 US sugar substitutes market estimates and forecast, for other food applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 43 US sugar substitutes market estimates and forecast, for beverages application, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 44 US sugar substitutes market estimates and forecast, for juice applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 45 US sugar substitutes market estimates and forecast, for functional drinks applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 46 US sugar substitutes market estimates and forecast, for carbonated drinks applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 47 US sugar substitutes market estimates and forecast, for non-dairy applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 48 US sugar substitutes market estimates and forecast, for milk and dairy applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 49 US sugar substitutes market estimates and forecast, for other beverage applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 50 US sugar substitutes market estimates and forecast, for health & personal care applications, 2021 - 2033 (USD Million; Thousand Tons)
- Fig. 51 Key company categorization
- Fig. 52 Company market share analysis, 2024
- Fig. 53 Strategic framework of the US sugar substitutes market
