PUBLISHER: Grand View Research | PRODUCT CODE: 1888850
PUBLISHER: Grand View Research | PRODUCT CODE: 1888850
The Middle East sports supplements market size was estimated at USD 1.14 billion in 2024 and is projected to reach USD 2.17 billion by 2033, growing at a CAGR of 7.5% from 2025 to 2033. The consumption of sports supplements in the Middle East is driven by a growing focus on strength, endurance, and body recomposition among fitness-oriented consumers, especially in urban centers across the UAE, Saudi Arabia, and Qatar.
Protein powders, BCAAs, and pre-workout formulas are widely used to support muscle development and recovery as more residents adopt structured training routines through premium gyms and personal coaching platforms. Local participation in marathons, CrossFit events, and combat sports communities has increased supplement adoption among recreational athletes, as well as new gym-goers, turning sports nutrition into part of a broader lifestyle shift rather than a niche performance category.
A key factor behind the surge in demand is the region's government-backed investment in sports participation and active living. Initiatives such as the Dubai Fitness Challenge and Saudi Arabia's Vision 2030 sports development program have expanded access to health clubs, community fitness events, and school athletics, creating more regular supplement usage across all age groups. Consumers in the Middle East also tend to associate performance products with visible physical transformation, and this goal-oriented mindset has fuelled uptake among both strength-training users and individuals managing body weight as part of long-term wellness goals.
Clean-label and premium-positioned products are gaining traction across the GCC as consumers increasingly seek formulas free from artificial additives or low-quality fillers. Certifications that guarantee ingredient purity and doping safety are especially valued among semi-professional athletes and fitness enthusiasts preparing for regional competitions. This mirrors a broader lifestyle trend across the Middle East in which shoppers are becoming more label-conscious, seeking transparency in sourcing and manufacturing before committing to a brand. The demand for halal-certified formulations has also increased, prompting international and regional manufacturers to tailor their product lines to local preferences.
Middle East Sports Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Middle East sports supplements market report based on product, source, distribution channel, and region: