PUBLISHER: Grand View Research | PRODUCT CODE: 1888883
PUBLISHER: Grand View Research | PRODUCT CODE: 1888883
U.S. Sports Supplements Market Size, Share & Trends Analysis Report By Product (Capsules/Tablets, Powder, Liquid, Bars), By Source (Animal-based, Plant-based), By Distribution Channel, And Segment Forecasts, 2025 - 2033
U.S. Sports Supplements Market Summary
The U.S. sports supplements market size was estimated at USD 43.16 billion in 2024 and is projected to reach USD 86.74 billion by 2033, growing at a CAGR of 8.1% from 2025 to 2033. Many consumers aim to build strength, improve endurance, or manage weight, and supplements like protein powders, BCAAs, and pre-workout formulas provide targeted support for these goals. These products help enhance muscle growth, speed up post-workout recovery, and improve overall athletic performance, making them an essential part of the fitness routines for athletes, gym-goers, and active individuals. A 2024 study published in the Journal of the International Society of Sports Nutrition found that 68.3% of participants used supplements primarily to enhance sports performance, while 34.1% consumed them for general health reasons. Similarly, a 2021 National Institutes of Health survey of U.S. college athletes reported that 41.7% used protein products, 28.6% consumed energy drinks or shots, and 14% took creatine, highlighting the role of supplements in supporting muscle growth, recovery, and overall athletic performance.
Sports supplement consumption in the U.S. is increasingly tied to lifestyle fitness rather than professional athletics alone. The expansion of CrossFit, endurance running groups, and hybrid competition formats has widened supplement use among recreational athletes seeking structured recovery and performance support. Public data reinforces this shift. The National Institutes of Health (NIH), in a March 2024 athlete-focused survey, reported that 41.7% of U.S. college athletes used protein products, 28.6% consumed energy drinks or shots, and 14.0% reported creatine use, signalling widespread reliance on sports nutrition as part of everyday training. This aligns with broader increases in household spending on personal fitness services reported by the U.S. Census Bureau, which has indirectly strengthened the pull-through demand for performance nutrition products sold via gyms and specialty channels.
Consumers are gravitating towards short ingredient lists, natural sweeteners, and transparent sourcing, especially for protein powders, BCAAs, and pre-workouts. Regulatory oversight is also contributing to this trend; the U.S. Food and Drug Administration continues to review health claims and label accuracy under DSHEA standards, pushing brands toward evidence-backed formulations. Certifications such as NSF Certified for Sport and Informed Choice have become particularly important for collegiate and semi-professional users who require doping-safe assurance. This emphasis on transparency mirrors feedback gathered in academic nutrition commentary published throughout 2023-2024, which notes a growing consumer expectation for cleaner performance products positioned between athletic training and general wellness.
E-commerce and creator-led content have emerged as core demand accelerators. Short-format training content on TikTok, YouTube coaching channels, and athlete-endorsed supplement stacks have significantly improved discoverability among first-time users. This trend has also supported international brand entry, for instance, Fixx Nutrition finalised a U.S. e-commerce partnership in July 2025 with The Feed, a specialist marketplace for endurance athletes, highlighting how U.S. digital demand is attracting overseas brands targeting recovery gels, carb mixes, and hydration formats. Direct-to-consumer subscription models are further increasing customer retention by pairing supplements with digital coaching, training trackers, and habit-based loyalty programs.
U.S. Sports Supplements Market Report Segmentation
This report forecasts revenue growth at regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. sports supplements market on the basis of product, source, and distribution channel.
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Capsules/Tablets
- Powder
- Liquid
- Bar
- Others
- Source Outlook (Revenue, USD Million, 2021 - 2033)
- Animal-Based
- Plant-Based
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Hypermarkets & Supermarkets
- Convenience Stores
- Online
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Outlook
- 2.3. Source Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Competitive Landscape Snapshot
Chapter 3. U.S. sports supplements market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. U.S. sports supplements market: Consumer Behavior Analysis
- 4.1. Consumer Trends & Preferences
- 4.2. Factors Affecting Buying Decisions
- 4.3. Consumer Product Adoption
- 4.4. Observations & Recommendations
Chapter 5. U.S. sports supplements market: Product Estimates & Trend Analysis
- 5.1. U.S. sports supplements market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Type, 2021 - 2033 (USD Billion)
- 5.3.1. Capsules/Tablets
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Powder
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Liquid
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.4. Bar
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.5. Others
- 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.1. Capsules/Tablets
Chapter 6. U.S. sports supplements market: Source Estimates & Trend Analysis
- 6.1. U.S. sports supplements market, By Source: Key Takeaways
- 6.2. Source Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Billion)
- 6.3.1. Animal-based
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Plant-based
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.1. Animal-based
Chapter 7. U.S. sports supplements market: Distribution Channel Estimates & Trend Analysis
- 7.1. U.S. sports supplements market, By Distribution Channel: Key Takeaways
- 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Billion)
- 7.3.1. Hypermarkets & Supermarkets
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. Convenience Stores
- 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Online
- 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.4. Others
- 7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.1. Hypermarkets & Supermarkets
Chapter 8. U.S. sports supplements market: Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. The Simply Good Foods Company
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Maxinutrition
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Universal Nutrition
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. GNC Holdings, LLC
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Glanbia PLC
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. NOW Foods
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. SciTec, Inc.
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. THG PLC
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. PepsiCo
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Abott
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.11. Herbalife
- 8.9.11.1. Company Overview
- 8.9.11.2. Financial Performance
- 8.9.11.3. Product Portfolios
- 8.9.11.4. Strategic Initiatives
- 8.9.1. The Simply Good Foods Company
List of Tables
- 1. Raw material and manufacturing trends
- 2. Retailers by channel format
- 3. U.S. sports supplement market - Driving factor market analysis
- 4. U.S. sports supplement market - Restraint factor market analysis
- 5. U.S. sports supplements market estimates & forecast, by product (USD Billion)
- 6. Capsules/tablets sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 7. Powder sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 8. Liquid sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 9. Sports supplement bars market estimates & forecasts, 2021 - 2033 (USD Billion)
- 10. U.S. sports supplements market estimates & forecasts, for other forms, 2021 - 2033 (USD Billion)
- 11. U.S. sports supplements market estimates & forecast, by source (USD Billion)
- 12. Animal-based sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 13. Plant-based sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 14. U.S. sports supplements market estimates & forecast, by distribution channel (USD Billion)
- 15. U.S. sports supplements market estimates & forecasts, through hypermarkets & supermarkets, 2021 - 2033 (USD Billion)
- 16. U.S. sports supplements market estimates & forecasts, through convenience stores, 2021 - 2033 (USD Billion)
- 17. U.S. sports supplements market estimates & forecasts, through online channels, 2021 - 2033 (USD Billion)
- 18. U.S. sports supplements market estimates & forecasts, through other channels, 2021 - 2033 (USD Billion)
- 19. Recent developments & impact analysis, by key market participants
- 20. Company market share, 2024
- 21. Company heat map analysis
- 22. Companies undergoing key strategies
List of Figures
- 1. U.S. sports supplements market segmentation
- 2. Information procurement
- 3. Primary research pattern
- 4. Primary research approaches
- 5. Primary research process
- 6. Market snapshot
- 7. Segment snapshot
- 8. Competitive landscape Snapshot
- 9. U.S. sports supplements market - Penetration & growth prospect mapping
- 10. U.S. sports supplement market - Value chain analysis
- 11. U.S. sports supplement market - Profit margin analysis
- 12. U.S. sports supplement market - Porter's five forces analysis
- 13. U.S. sports supplement market - PESTEL analysis
- 14. U.S. sports supplement market, by product: Key takeaways
- 15. U.S. sports supplement market, by product: Key takeaways
- 16. U.S. capsules/tablets sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 17. U.S. powder sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 18. U.S. liquid sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 19. U.S. sports supplement bars market estimates & forecasts, 2021 - 2033 (USD Billion)
- 20. U.S. sports supplements market estimates & forecasts, for other forms, 2021 - 2033 (USD Billion)
- 21. U.S. sports supplements market, by source: Key takeaways
- 22. U.S. sports supplements market, by source: Key takeaways
- 23. U.S. sports supplements market estimates & forecast, by source (USD Billion)
- 24. U.S. animal-based sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 25. U.S. plant-based sports supplements market estimates & forecasts, 2021 - 2033 (USD Billion)
- 26. U.S. sports supplements market, by distribution channel: Key takeaways
- 27. U.S. sports supplements market, by distribution channel: Key takeaways
- 28. U.S. sports supplements market estimates & forecast, by distribution channel (USD Billion)
- 29. U.S. sports supplements market estimates & forecasts, through hypermarkets & supermarkets, 2021 - 2033 (USD Billion)
- 30. U.S. sports supplements market estimates & forecasts, through convenience stores, 2021 - 2033 (USD Billion)
- 31. U.S. sports supplements market estimates & forecasts, through online channels, 2021 - 2033 (USD Billion)
- 32. U.S. sports supplements market estimates & forecasts, through other channels, 2021 - 2033 (USD Billion)
- 33. Key company categorization
- 34. Company market share analysis, 2024 (%)
- 35. Strategic framework of the U.S. sports supplement market
