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PUBLISHER: Grand View Research | PRODUCT CODE: 1888906
PUBLISHER: Grand View Research | PRODUCT CODE: 1888906
Perfume Market Size, Share & Trends Analysis Report By Product (Mass, Premium), By End Use (Men, Women, Unisex), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025 - 2030
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Perfume Market Summary
The global perfume market size was estimated at USD 56.75 billion in 2024 and is projected to reach USD 78.85 billion by 2030, growing at a CAGR of 5.7% from 2025 to 2030. The market growth is attributed to the growing trend of personal grooming and increasing demand for luxury and exotic fragrances.
The changing fashion trends have a primary influence on the global perfume industry. Key manufacturers operating in the industry are focusing on product innovations and launching unique fragrances that attract diverse consumer bases across the globe. In addition, light-scented fragrances are also gaining attraction among the millennial and Gen Z population, encouraging manufacturers to develop such products. The increasing focus of manufacturers on introducing natural fragrances in the premium category, owing to the rising concerns regarding allergies caused by synthetic perfume ingredients, is another significant factor driving the industry growth. Celebrity endorsements and social media influencers greatly influence consumers and significantly affect their buying decisions. Companies are actively opting for and investing in such strategies and technology to attract consumers, augment sales, and widen their reach.
The global perfume industry growth is driven by rising consumer demand for luxury and personalized items, supported by rapid technological advancements. For instance, as per an article published in May 2025, Ramsons Perfumes introduced various perfumes, including Lucas (for daily wear), Delano (blends spicy and woody notes to create an intense, masculine fragrance), One Black (Mysterious and powerful), and One White (refreshing, elegant modern fragrance), using AI technology by analyzing millions of online reviews, social media trends, and market data. Market players increasingly leverage AI to study customer feedback and scent reviews, refining formulations and creating highly personalized, trend-driven fragrances. Alongside such innovations, the global market continues to expand with increasing disposable incomes, growing interest in premium and niche fragrances, and the accelerating influence of e-commerce and digital engagement.
Celebrity endorsements and social media influencers have a growing influence among consumers that affects their buying decisions, which is one of the trending advertisement strategies among key manufacturers. Companies actively opt for and invest in such strategies and technology to attract consumers and widen their reach. For instance, L'Oreal Groupe developed a tool dubbed cockpit, designed to measure the real-time ROI and productivity level of its media investments. This technology enabled better decision-making while formulating performance strategies. These factors have been aiding companies in understanding their product performance and developing products to meet customer needs, thereby contributing to the growth of the global industry.
Global Perfume Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global perfume market report based on product, end use, distribution channel, and region:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Mass
- Premium
- End Use Outlook (Revenue, USD Million, 2018 - 2030)
- Men
- Women
- Unisex
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
- Online
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia & New Zealand
- Central & South America
- Brazil
- Argentina
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
Product Code: GVR-2-68038-906-7
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Outlook
- 2.3. End Use Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Regional Outlook
- 2.6. Competitive Landscape Snapshot
Chapter 3. Global Perfume Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Industry Value Chain Analysis
- 3.2.1. Retail/Sales Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Global Perfume Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Global Perfume Market: Product Estimates & Trend Analysis
- 5.1. Global Perfume Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Mass
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Premium
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Mass
Chapter 6. Global Perfume Market: End Use Estimates & Trend Analysis
- 6.1. Global Perfume Market, By End Use: Key Takeaways
- 6.2. End Use Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
- 6.3.1. Men
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Women
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Unisex
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Men
Chapter 7. Global Perfume Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Global Perfume Market, By Distribution Channel: Key Takeaways
- 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 7.3.1. Offline
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Online
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1. Offline
Chapter 8. Global Perfume Market: Regional Estimates & Trend Analysis
- 8.1. Regional Movement Analysis & Market Share, 2024 & 2030
- 8.2. North America
- 8.2.1. U.S.
- 8.2.1.1. Key country dynamics
- 8.2.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.2. Canada
- 8.2.2.1. Key country dynamics
- 8.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.3. Mexico
- 8.2.3.1. Key country dynamics
- 8.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.1. U.S.
- 8.3. Europe
- 8.3.1. Germany
- 8.3.1.1. Key country dynamics
- 8.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. UK
- 8.3.2.1. Key country dynamics
- 8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. France
- 8.3.3.1. Key country dynamics
- 8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. Italy
- 8.3.4.1. Key country dynamics
- 8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.5. Spain
- 8.3.5.1. Key country dynamics
- 8.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1. Germany
- 8.4. Asia Pacific
- 8.4.1. China
- 8.4.1.1. Key country dynamics
- 8.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.2. India
- 8.4.2.1. Key country dynamics
- 8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.3. Japan
- 8.4.3.1. Key country dynamics
- 8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.4. South Korea
- 8.4.4.1. Key country dynamics
- 8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.5. Australia & New Zealand
- 8.4.5.1. Key country dynamics
- 8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.1. China
- 8.5. Central & South America
- 8.5.1. Brazil
- 8.5.1.1. Key country dynamics
- 8.5.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.5.2. Argentina
- 8.5.2.1. Key country dynamics
- 8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.5.1. Brazil
- 8.6. Middle East & Africa
- 8.6.1. South Africa
- 8.6.1.1. Key country dynamics
- 8.6.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6.2. Saudi Arabia
- 8.6.2.1. Key country dynamics
- 8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6.3. UAE
- 8.6.3.1. Key country dynamics
- 8.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6.1. South Africa
Chapter 9. Global Perfume Market: Competitive Analysis
- 9.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2024
- 9.7. Company Heat Map Analysis, 2024
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Avon
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Benchmarking
- 9.9.1.4. Strategic Initiatives
- 9.9.2. CHANEL
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Benchmarking
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Coty Inc.
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Benchmarking
- 9.9.3.4. Strategic Initiatives
- 9.9.4. LVMH Moet Hennessy-Louis Vuitton
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Benchmarking
- 9.9.4.4. Strategic Initiatives
- 9.9.5. The Estee Lauder Companies
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Benchmarking
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Revlon
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Benchmarking
- 9.9.6.4. Strategic Initiatives
- 9.9.7. Puig
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Benchmarking
- 9.9.7.4. Strategic Initiatives
- 9.9.8. L'Oreal
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Benchmarking
- 9.9.8.4. Strategic Initiatives
- 9.9.9. Shiseido Company, Ltd.
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Benchmarking
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Givaudan
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Benchmarking
- 9.9.10.4. Strategic Initiatives
- 9.9.11. Hermes
- 9.9.11.1. Company Overview
- 9.9.11.2. Financial Performance
- 9.9.11.3. Product Benchmarking
- 9.9.11.4. Strategic Initiatives
- 9.9.12. KERING
- 9.9.12.1. Company Overview
- 9.9.12.2. Financial Performance
- 9.9.12.3. Product Benchmarking
- 9.9.12.4. Strategic Initiatives
- 9.9.1. Avon
Product Code: GVR-2-68038-906-7
List of Tables
- Table 1. Global perfume market - Key market driver analysis
- Table 2. Global perfume market - Key market restraint analysis
- Table 3. Global perfume market estimates & forecast, by product (USD Million)
- Table 4. Global perfume market estimates & forecast, by end use (USD Million)
- Table 5. Global perfume market estimates & forecast, by distribution channel (USD Million)
- Table 6. Global perfume market estimates & forecast, by regions (USD Million)
- Table 7. North America perfume market estimates & forecast, by country (USD Million)
- Table 8. U.S. country dynamics
- Table 9. U.S. perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 10. U.S. perfume market estimates & forecast, by product (USD Million)
- Table 11. U.S. perfume market estimates & forecast, by end use (USD Million)
- Table 12. U.S. perfume market estimates & forecast, by distribution channel (USD Million)
- Table 13. Canada country dynamics
- Table 14. Canada perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 15. Canada perfume market estimates & forecast, by product (USD Million)
- Table 16. Canada perfume market estimates & forecast, by end use (USD Million)
- Table 17. Canada perfume market estimates & forecast, by distribution channel (USD Million)
- Table 18. Mexico country dynamics
- Table 19. Mexico perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 20. Mexico perfume market estimates & forecast, by product (USD Million)
- Table 21. Mexico perfume market estimates & forecast, by end use (USD Million)
- Table 22. Mexico perfume market estimates & forecast, by distribution channel (USD Million)
- Table 23. Europe perfume market estimates & forecast, by country (USD Million)
- Table 24. Germany country dynamics
- Table 25. Germany perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 26. Germany perfume market estimates & forecast, by product (USD Million)
- Table 27. Germany perfume market estimates & forecast, by end use (USD Million)
- Table 28. Germany perfume market estimates & forecast, by distribution channel (USD Million)
- Table 29. UK country dynamics
- Table 30. UK perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 31. UK perfume market estimates & forecast, by product (USD Million)
- Table 32. UK perfume market estimates & forecast, by end use (USD Million)
- Table 33. UK perfume market estimates & forecast, by distribution channel (USD Million)
- Table 34. France country dynamics
- Table 35. France perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 36. France perfume market estimates & forecast, by product (USD Million)
- Table 37. France perfume market estimates & forecast, by end use (USD Million)
- Table 38. France perfume market estimates & forecast, by distribution channel (USD Million)
- Table 39. Italy country dynamics
- Table 40. Italy perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 41. Italy perfume market estimates & forecast, by product (USD Million)
- Table 42. Italy perfume market estimates & forecast, by end use (USD Million)
- Table 43. Italy perfume market estimates & forecast, by distribution channel (USD Million)
- Table 44. Spain country dynamics
- Table 45. Spain perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 46. Spain perfume market estimates & forecast, by product (USD Million)
- Table 47. Spain perfume market estimates & forecast, by end use (USD Million)
- Table 48. Spain perfume market estimates & forecast, by distribution channel (USD Million)
- Table 49. Asia Pacific perfume market estimates & forecast, by country (USD Million)
- Table 50. China country dynamics
- Table 51. China perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 52. China perfume market estimates & forecast, by product (USD Million)
- Table 53. China perfume market estimates & forecast, by end use (USD Million)
- Table 54. China perfume market estimates & forecast, by distribution channel (USD Million)
- Table 55. India country dynamics
- Table 56. India perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 57. India perfume market estimates & forecast, by product (USD Million)
- Table 58. India perfume market estimates & forecast, by end use (USD Million)
- Table 59. India perfume market estimates & forecast, by distribution channel (USD Million)
- Table 60. Japan country dynamics
- Table 61. Japan perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 62. Japan perfume market estimates & forecast, by product (USD Million)
- Table 63. Japan perfume market estimates & forecast, by end use (USD Million)
- Table 64. Japan perfume market estimates & forecast, by distribution channel (USD Million)
- Table 65. South Korea country dynamics
- Table 66. South Korea perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 67. South Korea perfume market estimates & forecast, by product (USD Million)
- Table 68. South Korea perfume market estimates & forecast, by end use (USD Million)
- Table 69. South Korea perfume market estimates & forecast, by distribution channel (USD Million)
- Table 70. Australia & New Zealand country dynamics
- Table 71. Australia & New Zealand perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 72. Australia & New Zealand perfume market estimates & forecast, by product (USD Million)
- Table 73. Australia & New Zealand perfume market estimates & forecast, by end use (USD Million)
- Table 74. Australia & New Zealand perfume market estimates & forecast, by distribution channel (USD Million)
- Table 75. Central & South America perfume market estimates & forecast, by country (USD Million)
- Table 76. Brazil country dynamics
- Table 77. Brazil perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 78. Brazil perfume market estimates & forecast, by product (USD Million)
- Table 79. Brazil perfume market estimates & forecast, by end use (USD Million)
- Table 80. Brazil perfume market estimates & forecast, by distribution channel (USD Million)
- Table 81. Argentina country dynamics
- Table 82. Argentina perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 83. Argentina perfume market estimates & forecast, by product (USD Million)
- Table 84. Argentina perfume market estimates & forecast, by end use (USD Million)
- Table 85. Argentina perfume market estimates & forecast, by distribution channel (USD Million)
- Table 86. Middle East & Africa perfume market estimates & forecast, by country (USD Million)
- Table 87. South Africa country dynamics
- Table 88. South Africa perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 89. South Africa perfume market estimates & forecast, by product (USD Million)
- Table 90. South Africa perfume market estimates & forecast, by end use (USD Million)
- Table 91. South Africa perfume market estimates & forecast, by distribution channel (USD Million)
- Table 92. Saudi Arabia country dynamics
- Table 93. Saudi Arabia perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 94. Saudi Arabia perfume market estimates & forecast, by product (USD Million)
- Table 95. Saudi Arabia perfume market estimates & forecast, by end use (USD Million)
- Table 96. Saudi Arabia perfume market estimates & forecast, by distribution channel (USD Million)
- Table 97. UAE country dynamics
- Table 98. UAE perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Table 99. UAE perfume market estimates & forecast, by product (USD Million)
- Table 100. UAE perfume market estimates & forecast, by end use (USD Million)
- Table 101. UAE perfume market estimates & forecast, by distribution channel (USD Million)
- Table 102. Recent developments & impact analysis, by key market participants
- Table 103. Company market share, 2024
- Table 104. Company heat map analysis
- Table 105. Companies under going key strategies
List of Figures
- Fig. 1 Global Perfume market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 End Use snapshot
- Fig. 9 Distribution channel snapshot
- Fig. 10 End-use snapshot
- Fig. 11 Regional snapshot
- Fig. 12 Competitive landscape snapshot
- Fig. 13 Global perfume market size (USD Million)
- Fig. 14 Global perfume market size, 2018 to 2030 (USD Million)
- Fig. 15 Global perfume market: Penetration & growth prospect mapping
- Fig. 16 Global perfume market: Value chain analysis
- Fig. 17 Global perfume market: Profit margin analysis
- Fig. 18 Global perfume market: Market dynamics
- Fig. 19 Global perfume market: Porter's five forces analysis
- Fig. 20 Global perfume market: Product movement analysis, 2024 & 2030
- Fig. 21 Mass perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 22 Premium perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Global perfume market: End Use movement analysis, 2024 & 2030
- Fig. 24 Men's perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 Women's perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 Unisex perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Global perfume market: Distribution channel movement analysis, 2024 & 2030
- Fig. 28 Perfume market estimates and forecast through offline channels, 2018 - 2030 (USD Million)
- Fig. 29 Perfume market estimates and forecast through online channels, 2018 - 2030 (USD Million)
- Fig. 30 Global perfume market: Regional outlook, 2024 & 2030 (USD Million)
- Fig. 31 Regional marketplace: Key takeaways
- Fig. 32 North America market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 33 US market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 34 Canada market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 35 Mexico market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 36 Europe perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 37 Germany perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 38 UK perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 39 France perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 40 France perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 41 Italy perfume market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 42 Spain perfume market estimates, 2018 - 2030 (USD Million)
- Fig. 43 China market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 44 India market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 45 Japan market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 46 South Korea market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 47 Australia & New Zealand market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 48 Brazil market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 49 Argentina market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 50 South Africa market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 51 Saudi Arabia market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 52 UAE market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 53 Key company categorization
- Fig. 54 Company market share analysis, 2024
- Fig. 55 Strategic framework of the perfume market
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