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PUBLISHER: Grand View Research | PRODUCT CODE: 1889026

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PUBLISHER: Grand View Research | PRODUCT CODE: 1889026

Middle East & Africa Perfume Market Size, Share & Trends Analysis Report By Product (Mass, Premium), By End-use (Men, Women), By Distribution Channel (Offline, Online), By Country, And Segment Forecasts 2025 - 2030

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Middle East & Africa Perfume Market Summary

The Middle East & Africa perfume market size was estimated at USD 5.49 billion in 2024 and is projected to reach USD 8.39 billion by 2030, growing at a CAGR of 7.3% from 2025 to 2030. An increasing focus on personal grooming and a rising consumer inclination toward premium and unique fragrances are driving market expansion.

The perfume market in the Middle East and Africa is undergoing a significant transformation, driven by a blend of luxury, artisanal craftsmanship, and modern innovation. Companies such as Eurofragance highlight the region's rich olfactive heritage with formats including mukhallats, attars, and bakhoor, while also integrating modern "French-Middle Eastern" styles that blend woody oud with fresh fruits and spices. Shifting consumer preferences toward high-end and distinctive scents are leading to a surge in demand for exotic, high-quality fragrances and personalized formats, contributing to the premiumization of the market. The market growth is also supported by increasing disposable incomes, expanding retail and online channels, and a growing affinity for lifestyle and identity-driven products.

Middle East & Africa Perfume Market Report Segmentation

This report forecasts revenue growth at the region & country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Middle East & Africa perfume market report based on product, end use, distribution channel, and country:

  • Product Outlook (Revenue, USD Million, 2018 - 2030)
  • Mass
  • Premium
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • Men
  • Women
  • Unisex
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Offline
  • Online
  • Country Outlook (Revenue, USD Million, 2018 - 2030)
  • UAE
Product Code: GVR-4-68040-813-0

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Materials & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Product Outlook
  • 2.3. End Use Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Country Outlook
  • 2.6. Competitive Landscape Snapshot

Chapter 3. Middle East & Africa Perfume Market Variables and Trends

  • 3.1. Market Introduction
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Retail/Sales Channel Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Middle East & Africa Perfume Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Affecting Buying Decisions
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Middle East & Africa Perfume Market: Product Estimates & Trend Analysis

  • 5.1. Middle East & Africa Perfume Market, By Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
    • 5.3.1. Mass
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 5.3.2. Premium
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 6. Middle East & Africa Perfume Market: End Use Estimates & Trend Analysis

  • 6.1. Middle East & Africa Perfume Market, By End Use: Key Takeaways
  • 6.2. End Use Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 6.3.1. Men
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 6.3.2. Women
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 6.3.3. Unisex
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 7. Middle East & Africa Perfume Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. Middle East & Africa Perfume Market, By Distribution Channel: Key Takeaways
  • 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
    • 7.3.1. Offline
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.2. Online
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 8. Middle East & Africa Perfume Market: Country Estimates & Trend Analysis

  • 8.1. Middle East & Africa Perfume Market, By Country: Key Takeaways
  • 8.2. Country Movement Analysis & Market Share, 2024 & 2030
  • 8.3. Market Estimates & Forecasts, by Country, 2018 - 2030 (USD Million)
    • 8.3.1. UAE
      • 8.3.1.1. Market Estimates and Forecast, 2018 - 2030, (USD Million)

Chapter 9. Middle East & Africa Perfume Market: Competitive Analysis

  • 9.1. Recent Developments & Impact Analysis by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Share Analysis, 2024
  • 9.7. Company Heat Map Analysis, 2024
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. CHANEL
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Product Benchmarking
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. Coty Inc.
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Product Benchmarking
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. LVMH
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Product Benchmarking
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. The Estee Lauder Companies
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Product Benchmarking
      • 9.9.4.4. Strategic Initiatives
Product Code: GVR-4-68040-813-0

List of Tables

  • Table 1 Middle East & Africa perfume market - Key market driver analysis
  • Table 2 Middle East & Africa perfume market - Key market restraint analysis
  • Table 3 Middle East & Africa perfume market estimates & forecast, by product (USD Million)
  • Table 4 Middle East & Africa perfume market estimates & forecast, by end use (USD Million)
  • Table 5 Middle East & Africa perfume market estimates & forecast, by distribution channel (USD Million)
  • Table 6 Middle East & Africa market estimates & forecast, by country (USD Million)

List of Figures

  • Fig. 1 Middle East & Africa Perfume market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Product snapshot
  • Fig. 8 End use snapshot
  • Fig. 9 Distribution Channel snapshot
  • Fig. 10 Country snapshot
  • Fig. 11 End use snapshot
  • Fig. 12 Competitive landscape snapshot
  • Fig. 13 Middle East & Africa perfume market size (USD Million)
  • Fig. 14 Middle East & Africa perfume market size, 2018 to 2030 (USD Million)
  • Fig. 15 Middle East & Africa perfume market: Penetration & growth prospect mapping
  • Fig. 16 Middle East & Africa perfume market: Value chain analysis
  • Fig. 17 Middle East & Africa perfume market: Profit margin analysis
  • Fig. 18 Middle East & Africa perfume market: Market dynamics
  • Fig. 19 Middle East & Africa perfume market: Porter's five forces analysis
  • Fig. 20 Middle East & Africa perfume market: Product movement analysis, 2024 & 2030
  • Fig. 21 Mass market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 22 Premium market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 23 Middle East & Africa perfume market: End use movement analysis, 2024 & 2030
  • Fig. 24 Men market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 25 Women market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 26 Unisex market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 27 Middle East & Africa perfume market: Distribution channel movement analysis, 2024 & 2030
  • Fig. 28 Offline market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 29 Online market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Middle East & Africa perfume market: Country movement analysis, 2024 & 2030
  • Fig. 31 UAE market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 32 Key company categorization
  • Fig. 33 Company market share analysis, 2024
  • Fig. 34 Strategic framework of the perfume market
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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