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PUBLISHER: Grand View Research | PRODUCT CODE: 1888945
PUBLISHER: Grand View Research | PRODUCT CODE: 1888945
U.S. Brain Health Supplements Market Size, Share & Trends Analysis Report By Product, By Form, By Application, By Distribution Channel, And Segment Forecasts, 2025 - 2030
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U.S. Brain Health Supplements Market Summary
The U.S. brain health supplements market size was valued at USD 3.56 billion in 2024 and is projected to reach USD 6.80 billion by 2030, growing at a CAGR of 11.5% from 2025 to 2030. The growth is driven by rising concern about maintaining cognitive performance over time.
The increasing demand for the product among younger consumers, who seek supplements that enhance focus, concentration, and cognitive performance to support productivity, is expected to drive market demand. The rising prevalence of mental illness and increasing awareness of wellness are driving the growth of the U.S. brain health supplements industry. For instance, according to a report published by NAMI, in 2024, nearly 1 in 5 U.S. adults, about 61.5 million people, experienced some form of mental illness. Among them, around 14.6 million adults, or 5.6%, faced serious mental illness, equivalent to 1 in 20 adults. With mental health receiving greater attention both from consumers and health professionals, people are more likely to look for non-prescription, preventive options such as health supplements. Stress, fatigue, and cognitive load from work, digital lifestyles, and daily pressures push people toward products that promise mood support, memory enhancement, or improved concentration.
Innovation in product formulations and delivery methods is also a key market driver. Companies invest in advanced combinations of vitamins, minerals, herbal extracts, and nootropics to differentiate their products. Convenient formats such as gummies, powders, and ready-to-drink beverages cater to busy lifestyles, making supplementation easier to incorporate into daily routines. Product innovation enhances perceived efficacy and consumer appeal, boosting market adoption.
Marketing and awareness campaigns play a pivotal role in shaping consumer behavior. Educational content, social media influence, and partnerships with health professionals help raise awareness of the benefits of brain health supplements. Messaging that emphasizes mental clarity, focus, and memory preservation resonates with consumers navigating demanding work schedules, academic commitments, and digitally connected lifestyles.
U.S. Brain Health Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. brain health supplements market report on the basis of product, form, application, and distribution channel.
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Natural Molecules
- Acetyl-L-Carnitine
- Alpha-GPC
- Citicoline
- DHA
- Pre/Pro/Postbiotics
- Others (EPA, Conezyme q10, MCT, Resveratrol, Phosphatidylserine, etc.)
- Herbal Extract
- Ginseng
- Gingko Biloba
- Curcumin
- Others (Bacopa, Ashwagandha, Gotu Kola, Lemon Balm, etc.)
- Vitamins & Minerals
- Vitamin B
- Vitamin C & E
- Others (Magnesium, Zinc, etc.)
- Form Outlook (Revenue, USD Million, 2018 - 2030)
- Capsules
- Tablets
- Softgels
- Powders
- Gummies
- Others
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Memory Enhancement
- Attention & Focus
- Depression & Mood
- Sleep & Recovery
- Anti-aging & Longevity
- Stress & Anxiety
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Hypermarkets & Supermarkets
- Pharmacy & Drug Stores
- Online
- Others
Product Code: GVR-4-68040-203-5
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Forms & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Outlook
- 2.3. Form Outlook
- 2.4. Application Outlook
- 2.5. Distribution Channel Outlook
- 2.6. Competitive Landscape Snapshot
Chapter 3. U.S. Brain Health Supplements Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends & Outlook
- 3.2.2. Retail/Sales Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. U.S. Brain Health Supplements Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. Brain Health Supplements Market: Product Estimates & Trend Analysis
- 5.1. U.S. Brain Health Supplements Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Natural Molecules
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.2. Acetyl-L-Carnitine
- 5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.3. Alpha-GPC
- 5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.4. Citicoline
- 5.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.5. DHA
- 5.3.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.6. Pre/Pro/Postbiotics
- 5.3.1.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.7. Others (EPA, Conezyme q10, MCT, Resveratrol, Phosphatidylserine, etc.)
- 5.3.1.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Herbal Extract
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.2. Ginseng
- 5.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.3. Gingko Biloba
- 5.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.4. Curcumin
- 5.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.5. Others (Bacopa, Ashwagandha, Gotu Kola, Lemon Balm, etc.)
- 5.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Vitamins & Minerals
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.2. Vitamin B
- 5.3.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.3. Vitamin C & E
- 5.3.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.4. Others (Magnesium, Zinc, etc.)
- 5.3.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Natural Molecules
Chapter 6. U.S. Brain Health Supplements Market: Form Estimates & Trend Analysis
- 6.1. U.S. Brain Health Supplements Market, By Form: Key Takeaways
- 6.2. Form Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
- 6.3.1. Capsules
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Tablets
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Softgels
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Powders
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.5. Gummies
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.6. Others
- 6.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Capsules
Chapter 7. U.S. Brain Health Supplements Market: Application Estimates & Trend Analysis
- 7.1. U.S. Brain Health Supplements Market, By Application: Key Takeaways
- 7.2. Application Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
- 7.3.1. Memory Enhancement
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Attention & Focus
- 7.3.1. Memory Enhancement
. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Depression & Mood
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Sleep & Recovery
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Anti-aging & Longevity
- 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.6. Stress & Anxiety
- 7.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. U.S. Brain Health Supplements Market: Distribution Channel Estimates & Trend Analysis
- 8.1. U.S. Brain Health Supplements Market, By Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 8.3.1. Hypermarkets & Supermarkets
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Pharmacy & Drug Stores
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. Online
- 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. Others
- 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1. Hypermarkets & Supermarkets
Chapter 9. U.S. Brain Health Supplements Market: Competitive Analysis
- 9.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis, 2024
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Natural Factors USA
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Benchmarking
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Onnit Labs, Inc.
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Benchmarking
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Intelligent Labs
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Benchmarking
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Accelerated Intelligence, Inc.
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Benchmarking
- 9.9.4.4. Strategic Initiatives
- 9.9.5. NOW Foods
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Benchmarking
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Health Via Modern Nutrition Inc.
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Benchmarking
- 9.9.6.4. Strategic Initiatives
- 9.9.1. Natural Factors USA
Product Code: GVR-4-68040-203-5
List of Tables
- Table 1 U.S. brain health supplements - Key market driver analysis
- Table 2 U.S. brain health supplements - Key market restraint analysis
- Table 3 U.S. brain health supplements estimates & forecast, by product (USD Million)
- Table 4 U.S. brain health supplements estimates & forecast, by form (USD Million)
- Table 5 U.S. brain health supplements estimates & forecast, by application (USD Million)
- Table 6 U.S. brain health supplements estimates & forecast, by distribution channel (USD Million)
- Table 7 Recent developments & impact analysis, by key market participants
- Table 8 Company market share, 2024
- Table 9 Company heat map analysis
- Table 10 Companies undergoing key strategies
List of Figures
- Fig. 1 U S brain health supplements market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Form snapsot
- Fig. 9 Application snapshot
- Fig. 10 End use snapshot
- Fig. 11 Competitive landscape snapshot
- Fig. 12 U S brain health supplements size (USD Million)
- Fig. 13 U S brain health supplements size, 2018 to 2030 (USD Million)
- Fig. 14 U S brain health supplements: Penetration & growth prospect mapping
- Fig. 15 U S brain health supplements: Value chain analysis
- Fig. 16 U S brain health supplements: Profit margin analysis
- Fig. 17 U S brain health supplements: Market dynamics
- Fig. 18 U S brain health supplements: Porter's five forces analysis
- Fig. 19 U S brain health supplements: Product movement analysis, 2024 & 2030 (%)
- Fig. 20 Natural molecules market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 Acetyl-L-carnitine market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 22 Alpha-GPC market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Citicoline market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 24 DHA market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 Pre/Pro/Postbiotics market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 Others market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Herbal extract market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 Ginseng market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 Gingko biloba market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 30 Curcumin market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 31 Others market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 32 Vitamins & Minerals market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 33 Vitamin B market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 34 Vitamin C & E market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 35 Others market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 36 Bracelet market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 37 Other estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 38 U S brain health supplements: Form movement analysis, 2024 & 2030 (%)
- Fig. 39 Capsules market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 40 Tablets market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 41 Softgels market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 42 Powders market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 43 Gummies market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 44 Others market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 45 U S brain health supplements: Application movement analysis, 2024 & 2030 (%)
- Fig. 46 Memory Enhancement market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 47 Attention & focus market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 48 Depression & mood market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 49 Sleep & recovery market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 50 Anti-aging & longevity market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 51 Stress & anxiety market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 52 U S brain health supplements: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 53 Hypermarkets & supermarkets market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 54 Pharmacy & drug stores market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 55 Online market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 56 Others market estimates and forecast, 2018 - 2030 (USD Million)
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