PUBLISHER: The Business Research Company | PRODUCT CODE: 1815404
PUBLISHER: The Business Research Company | PRODUCT CODE: 1815404
Brain health supplements are designed to enhance brain function in healthy individuals, improving aspects such as memory, motivation, creativity, attentiveness, and overall cognitive performance.
These supplements encompass a variety of products, including natural molecules, herbal extracts, vitamins, and minerals. Natural molecules are complex compounds primarily composed of carbon atoms linked to other elements and/or carbon atoms. Brain health supplements are commonly available in tablet, capsule, and liquid forms, distributed through channels such as supermarkets, hypermarkets, drug stores, and online platforms. They find applications in memory enhancement, mood and depression management, attention and focus, longevity and anti-aging, sleep and recovery, as well as anxiety management.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the pharmaceutical sector. Companies are grappling with higher costs on imported active pharmaceutical ingredients (APIs), glass vials, and laboratory equipment-many of which have limited alternative sources. Generic drug manufacturers, already operating with minimal profit margins, are particularly affected, with some scaling back production of low-margin medications. Biotech firms are also experiencing delays in clinical trials due to shortages of specialized reagents linked to tariffs. In response, the industry is shifting API production to regions like India and Europe, building up inventory reserves, and advocating for tariff exemptions on essential medicines.
The brain health supplements market research report is one of a series of new reports from The Business Research Company that provides brain health supplements market statistics, including brain health supplements industry global market size, regional shares, competitors with a brain health supplements market share, detailed brain health supplements market segments, market trends and opportunities, and any further data you may need to thrive in the brain health supplements industry. This brain health supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The brain health supplements market size has grown rapidly in recent years. It will grow from $10.65 billion in 2024 to $11.78 billion in 2025 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to e-commerce expansion, personalized nutrition growth, scientific validation and research, digital overload and screen time.
The brain health supplements market size is expected to see rapid growth in the next few years. It will grow to $18.57 billion in 2029 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to aging population trends, increasing health awareness, stress and mental health concerns, preventive healthcare focus, advancements in supplement formulations. Major trends in the forecast period include celebrity endorsements and influencer marketing, regulatory support and safety standards, personalized nutrition trends, clinical research and validation, evolving consumer preferences.
The forecast of 12.1% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper U.S. cognitive wellness programs by increasing the cost of brain health supplements sourced from Japan and Norway, thereby reducing patient access to nootropic therapies and elevating neurological support expenses. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The rising prevalence of brain diseases is anticipated to drive the growth of the brain health supplements market in the coming years. Brain diseases refer to disorders that impair brain function. Supplementation with essential nutrients like long-chain polyunsaturated fatty acids, vitamin E, and minerals can help reduce inflammation, enhance antioxidant defenses, and lower the risk of these conditions. For example, in October 2022, the BrightFocus Foundation, a US-based non-profit organization, reported that around 500,000 new cases of Alzheimer's disease are expected to be diagnosed annually in the United States. Alzheimer's dementia affects 5% of individuals aged 65 to 74, 13% of those aged 75 to 84, and 33% of those aged 85 and older. Consequently, the growing incidence of brain diseases is fueling the demand for brain health supplements.
The aging population is expected to drive the growth of the brain health supplements market in the coming years. An aging population refers to the increasing proportion of elderly individuals within a society. Brain health supplements are particularly beneficial for this demographic, as they support cognitive function and address memory-related concerns. For example, in October 2024, a report by the World Health Organization (WHO) highlighted that by 2030, one in six people globally will be aged 60 or older. By 2050, the global population of individuals aged 60 and above is projected to double, reaching 2.1 billion. As a result, the growing elderly population is fueling demand for brain health supplements.
Product innovation is a significant trend shaping the brain health supplements market. Companies are actively engaged in developing innovative products to maintain a competitive edge in the market. For instance, in March 2022, Cosmos Holdings launched Sky Premium Life Brainlit, an advanced formula designed to maintain and enhance brain function. This innovative supplement includes Ginkgo biloba, glutamine, L-tyrosine, and other essential vitamins and minerals crucial for brain function. The rising prevalence of Alzheimer's disease, dementia, Parkinson's disease, depression, and anxiety has created a demand for effective and innovative brain health solutions, driving product innovation in the market.
Major players in the brain health supplements market are introducing plant-derived and clinically studied solutions. These solutions sourced from plants and rigorously examined in clinical trials, aim to enhance cognitive function and promote overall brain well-being. For instance, in March 2023, Nature's Way launched Brain Fuel, a gummy supplement featuring Cognigrape red grape extract, vitamins B6, and B12. This product is designed to support short-term memory, focus, and concentration in adults. The emphasis on natural cognitive support products, backed by clinical studies, aligns with consumer preferences for plant-derived and scientifically validated brain health supplements.
In February 2023, Thorne HealthTech, Inc., a US-based wellness company driven by scientific research, acquired PreCon Health, Inc. for $5 million. This acquisition aims to strengthen Thorne HealthTech's brain health product portfolio and meet the increasing demand for solutions addressing impact-related brain health issues. PreCon Health, Inc. is a US-based company dedicated to scientific discovery, innovation, and the development of safe, effective products that promote healthy brain function.
Major companies operating in the brain health supplements market are Accelerated Intelligence Inc., AlternaScript LLC, Aurobindo Pharma Limited, HVMN Inc., KeyView Labs Inc., Liquid Health Inc., Natural Factors Nutritional Products Ltd., NOW Health Group Inc., Onnit Labs LLC, Peak Nootropics LLC, Purelife Bioscience Co. Ltd., Quincy Bioscience LLC, Reckitt Benckiser Group PLC, Teva Pharmaceutical Industries Ltd., Vital Basics Inc., Koninklijke DSM NV, BASF SE, Lonza Group, Glanbia PLC, Archer-Daniels-Midland Company, Nutra-Life Health & Fitness Pvt. Ltd., Nutraceutical International Corporation, Nutrionn Health Care Pvt. Ltd., NutraChamps Inc., Ceretropic LLC, Neurohacker Collective LLC, Life Extension Foundation Buyers Club Inc., Gaia Herbs LLC, Garden of Life LLC, Country Life LLC, BrainGear Inc., BioSchwartz LLC
North America was the largest region in the brain health supplements market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brain health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the brain health supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The brain health supplements market consists of sales of B vitamins, caffeine, and L-theanine products. Values in this market are 'nutraceuticals' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Brain Health Supplements Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on brain health supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for brain health supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The brain health supplements market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.