PUBLISHER: Grand View Research | PRODUCT CODE: 1888953
PUBLISHER: Grand View Research | PRODUCT CODE: 1888953
The global packaged salad market size was estimated at USD 13,465.0 million in 2024 and is projected to reach USD 25,966.3 million by 2033, growing at a CAGR of 7.7% from 2025 to 2033. An increasing emphasis on health and wellness has prompted consumers to seek nutritious meal options, making packaged salads the preferred choice for health-conscious individuals.
According to Chicago-based Circana's National Eating Trends, each U.S. consumer ate about 39 salads during the 12 months ending in February, a 4% increase from last year. Furthermore, packaged salads, being pre-washed and pre-cut, save consumers time and effort in meal preparation. This convenience factor is expected to drive the growth of the packaged salad industry.
Rising health consciousness among consumers, along with increasing awareness of the numerous health benefits associated with fruits and leafy vegetables, has been driving the packaged salad market globally. In recent years, there has been a noticeable shift in consumer preferences towards choosing fruits and other fresh, unprocessed ingredients over fast foods and packaged snacks. The increasing emphasis on weight management, a response to the growing levels of obesity worldwide, drives this trend. Fruits and vegetables, with their naturally low calorie content, are emerging as a popular choice for health-conscious individuals seeking effective weight management solutions.
Growing inclination towards convenience foods is a significant driver of the packaged salad industry. Convenience has become paramount in consumers' food choices due to evolving lifestyles and busy schedules. According to Chicago-based Circana's National Eating Trends, most salads (56%) are consumed at dinner, followed by lunch (39%). Salads serve as a main dish 52% of the time and as a side dish or appetizer 47% of the time. Packaged offerings from some major produce suppliers make it easy and convenient for consumers to make their own salads.
The increasing working population, especially working women, is also anticipated to drive the market. The young and working-class population does not want to compromise on health, flavor, or taste despite their busy schedules. This shift in consumer behavior has led to an increasing demand for easily accessible and ready-to-eat options, and packaged salads perfectly fit this criterion.
One of the primary reasons for the popularity of packaged salads is the time-saving aspect. With packaged salads, consumers can quickly assemble a healthy and fresh meal without the need for extensive washing, chopping, or food preparation. This convenience resonates with working professionals, students, and busy families who often struggle to find the time to prepare a nutritious meal from scratch. Packaged salads offer a hassle-free way to incorporate more vegetables into one's diet, and this time-saving feature is driving the packaged salad industry's growth.
Based on consumer trends and preferences, Dole has introduced new kits, including the Creamy Greek Chopped Kit, Sweet Corn Chopped Kit, and a twist on the classic Italian sandwich with the Chopped Italian Sub Salad Kit, Austin said. Moreover, according to Chicago-based Datassential, 88.7% of restaurant menus feature salads, ranging from 77.1% in quick-serve restaurants to 96.9% in fine dining establishments.
Global Packaged Salad Market Report Segmentation
This report forecasts revenue growth at the global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global packaged salad market report based on product, processing, type, distribution channel, and region: