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PUBLISHER: Grand View Research | PRODUCT CODE: 1889060
PUBLISHER: Grand View Research | PRODUCT CODE: 1889060
Home Water Filtration Unit Market Size, Share & Trends Analysis Report By Product (RO-Based, UV-Based), By Region, And Segment Forecasts, 2025 - 2033
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PAGES: 100 Pages
DELIVERY TIME: 2-10 business days
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Home Water Filtration Unit Market Summary
The global home water filtration unit market size was estimated at USD 20.26 billion in 2024 and is projected to reach USD 50.89 billion by 2033, growing at a CAGR of 11.2% from 2025 to 2033. This can be attributed to increasing concerns over water safety and the rising shift toward household purification systems. Expanding urban adoption of RO, UV, and multi-stage units further strengthens demand.
A key ongoing global trend is the rapid adoption of multi-stage, high-efficiency filtration systems, such as RO-UV-UF combinations, driven by rising awareness of contamination and stricter water quality norms across both developed and emerging regions. Consumers are increasingly replacing basic filters with advanced units that can handle heavy metals, microplastics, and chemical pollutants, reflecting a global shift toward more comprehensive and reliable household purification solutions.
Global demand is primarily driven by rising concerns over water contamination, with an increasing number of households seeking reliable purification as incidents involving heavy metals, microplastics, and industrial pollutants become more widely reported. For example, growing awareness of lead-related cases in regions like the U.S. and chemical runoff issues in parts of Southeast Asia has prompted consumers to opt for certified multi-stage RO and UV systems, which ensure safer drinking water.
Another key driver is the expansion of urban middle-class populations, particularly in the Asia Pacific, where rapid urbanization puts a strain on municipal water infrastructure. Cities in India, China, and Indonesia are increasingly turning to home filtration units as everyday essentials, rather than discretionary purchases. This shift boosts sales of affordable under-sink RO units, compact countertop purifiers, and UV-based systems designed for densely populated residential environments.
The market is also propelled by technology upgrades and convenience-led innovation, with manufacturers introducing smart filters that track real-time TDS levels, send filter-replacement alerts, and optimize purification cycles. Brands offering IoT-enabled purifiers in markets such as Japan, South Korea, and the U.S. demonstrate how digital features enhance user trust and reduce maintenance friction, thereby accelerating adoption across both premium and mid-range segments. Examples include Xiaomi's smart RO purifiers in China, Coway's IoT-enabled models in South Korea, and Brita and A.O. Smith's connected systems in the U.S., all of which offer filter-life tracking, real-time TDS monitoring, and automated alerts-making purification more reliable and maintenance-friendly.
Global Home Water Filtration Unit Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global Home Water Filtration Unit Market report on the basis of product and region.
- Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
- RO-Based
- UV-Based
- Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
Product Code: GVR-3-68038-317-1
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Competitive Landscape Outlook
Chapter 3. Home Water Filtration Unit Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.1.1. Home Water Filtration Unit Market Size & Growth Rate, 2021 - 2033 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Home Water Filtration Unit Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Product Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. Home Water Filtration Unit Market: Product Estimates & Trend Analysis
- 5.1. Home Water Filtration Unit Market: Product Outlook
- 5.2. Product Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million)
- 5.3.1. RO-Based
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 5.3.2. UV-Based
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 5.3.1. RO-Based
Chapter 6. Home Water Filtration Unit Market: Regional Estimates & Trend Analysis
- 6.1. Home Water Filtration Unit Market: Regional Outlook
- 6.2. Regional Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Region & Country, 2021 - 2033 (USD Million)
- 6.3.1. North America
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.1.2. U.S.
- 6.3.1.2.1. Key country dynamics
- 6.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.1.3. Canada
- 6.3.1.3.1. Key country dynamics
- 6.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.1.4. Mexico
- 6.3.1.4.1. Key country dynamics
- 6.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.2. Europe
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.2.2. Germany
- 6.3.2.2.1. Key country dynamics
- 6.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.2.3. UK
- 6.3.2.3.1. Key country dynamics
- 6.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.2.4. France
- 6.3.2.4.1. Key country dynamics
- 6.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.2.5. Italy
- 6.3.2.5.1. Key country dynamics
- 6.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.2.6. Spain
- 6.3.2.6.1. Key country dynamics
- 6.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.3. Asia Pacific
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.3.2. China
- 6.3.3.2.1. Key country dynamics
- 6.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.3.3. India
- 6.3.3.3.1. Key country dynamics
- 6.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.3.4. Japan
- 6.3.3.4.1. Key country dynamics
- 6.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.3.5. Australia & New Zealand
- 6.3.3.5.1. Key country dynamics
- 6.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.3.6. South Korea
- 6.3.3.6.1. Key country dynamics
- 6.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.4. Central & South America
- 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.4.2. Brazil
- 6.3.4.2.1. Key country dynamics
- 6.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.5. Middle East & Africa
- 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.5.2. South Africa
- 6.3.5.2.1. Key country dynamics
- 6.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- 6.3.1. North America
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Brita
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Pur
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Culligan
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Aquasana
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Coway
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. Kent
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. AO Smith
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Pureit (Hindustan Unilever)
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. 3M Water Filtration
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Pentair
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. Brita
Product Code: GVR-3-68038-317-1
List of Tables
- Table 1 Home Water Filtration Unit Market - Key market driver analysis
- Table 2 Home Water Filtration Unit Market - Key market restraint analysis
- Table 3 Home Water Filtration Unit Market estimates & forecast, by product (USD Million)
- Table 4 Home Water Filtration Unit Market estimates & forecast, by distribution channel (USD Million)
- Table 5 North America Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 6 North America Home Water Filtration Unit Market revenue estimates and forecast by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 7 U.S. macro-economic outlay
- Table 8 U.S. Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 9 U.S. Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 10 Canada macro-economic outlay
- Table 11 Canada Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 12 Canada Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 13 Mexico macro-economic outlay
- Table 14 Mexico Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 15 Mexico Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 16 Europe Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 17 Europe Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 18 Germany macro-economic outlay
- Table 19 Germany Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 20 Germany Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 21 UK macro-economic outlay
- Table 22 UK Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 23 UK Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 24 France macro-economic outlay
- Table 25 France Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 26 France Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 27 Italy macro-economic outlay
- Table 28 Italy Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 29 Italy Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 30 Spain macro-economic outlay
- Table 31 Spain Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 32 Spain Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 33 Asia Pacific Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 34 Asia Pacific Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 35 China macro-economic outlay
- Table 36 China Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 37 China Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 38 Japan macro-economic outlay
- Table 39 Japan Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 40 Japan Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 41 India macro-economic outlay
- Table 42 India Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 43 India Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 44 Australia & New Zealand macro-economic outlay
- Table 45 Australia Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 46 Australia & New Zealand Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 47 South Korea macro-economic outlay
- Table 48 South Korea Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 49 South Korea Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 50 Central & South America Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 51 Central & South America Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 52 Brazil macro-economic outlay
- Table 53 Brazil Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 54 Brazil Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 55 Middle East & Africa Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 56 Middle East & Africa Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 57 South Africa macro-economic outlay
- Table 58 South Africa Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Table 59 Saudi Arabia macro-economic outlay
- Table 60 Saudi Arabia Home Water Filtration Unit Market revenue estimates and forecast, by product, 2021 - 2033 (USD Million, Thousand Units)
- Table 61 Recent developments & impact analysis by key market participants
- Table 62 Company market share, 2024
- Table 63 Company heat map analysis
- Table 64 Companies undergoing key strategies
List of Figures
- Fig. 1 Home Water Filtration Unit Market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Regional snapshot
- Fig. 9 Competitive landscape snapshot
- Fig. 10 Home Water Filtration Unit Market size, 2021 to 2033 (USD Million)
- Fig. 11 Home Water Filtration Unit Market: Penetration & growth prospect mapping
- Fig. 12 Home Water Filtration Unit market: Value chain analysis
- Fig. 13 Home Water Filtration Unit market: Profit margin analysis
- Fig. 14 Home Water Filtration Unit Market: Market dynamics
- Fig. 15 Home Water Filtration Unit Market: Porter's five forces analysis
- Fig. 16 Home Water Filtration Unit Market, by product: Key Takeaways
- Fig. 17 Home Water Filtration Unit Market: Product movement analysis, 2024 & 2033 (%)
- Fig. 18 RO-based home water filtration market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 19 UV-based home water filtration market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 20 Regional marketplace: Key takeaways
- Fig. 21 North America Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 22 U.S. Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 23 Canada Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 24 Mexico Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 25 Europe Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 26 UK Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 27 Germany Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 28 France Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 29 Italy Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 30 Spain Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 31 Asia Pacific Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 32 China Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 33 India Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 34 Japan Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 35 Australia & New Zealand Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 36 South Korea Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 37 Central & South America Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 38 Brazil Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 39 Middle East & Africa Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 40 South Africa Home Water Filtration Unit Market estimates and forecast, 2021 - 2033 (USD Million, Thousand Units)
- Fig. 41 Key company categorization
- Fig. 42 Company market share analysis, 2024
- Fig. 43 Strategic framework of the Home Water Filtration Unit Market
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