PUBLISHER: Grand View Research | PRODUCT CODE: 1908180
PUBLISHER: Grand View Research | PRODUCT CODE: 1908180
The U.S. hair health supplements market size was estimated at USD 650.8 million in 2025 and is projected to reach USD 1,067.9 million by 2033, growing at a CAGR of 6.4% from 2026 to 2033. The market is experiencing robust growth as consumers increasingly prioritize proactive wellness and targeted nutritional solutions for hair care.
Rising awareness of hair thinning, hair loss, and scalp issues across different age groups is fueling demand, particularly among working professionals and aging populations. The growing influence of social media, celebrity endorsements, and wellness trends highlighting the importance of "inner beauty" has further increased consumer interest in supplements that support hair strength, shine, and overall scalp health.
Stress, lifestyle changes, and dietary deficiencies are also major factors driving the growth of the U.S. hair health supplements industry. High-stress levels, poor nutrition, and exposure to environmental pollutants contribute to hair fall and weakened strands, prompting consumers to turn to scientifically formulated supplements. Vitamins such as biotin, folic acid, zinc, and vitamin D, along with amino acids and botanical extracts, are increasingly incorporated into daily routines to mitigate these effects.
Convenience and product innovation play a crucial role in shaping U.S. consumer behavior. Capsules, soft gels, gummies, powders, and liquid supplements provide tailored solutions that cater to modern lifestyles, enabling precise dosing, enhanced absorption, and multitasking benefits. E-commerce platforms, subscription services, and direct-to-consumer models have made these products easily accessible nationwide, supporting repeat purchases and brand loyalty. The combination of awareness, lifestyle-driven needs, innovation, and accessible distribution channels continues to drive growth in the U.S. hair health supplement market.
U.S. Hair Health Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. hair health supplements market report based on ingredient type, ingredient, application, form, type, end user, and distribution channel: