PUBLISHER: Grand View Research | PRODUCT CODE: 1908486
PUBLISHER: Grand View Research | PRODUCT CODE: 1908486
The global hair supplements market size was estimated at USD 3.93 billion in 2025 and is projected to reach USD 9.04 billion by 2033, growing at a CAGR of 11.1% from 2026 to 2033. The market is growing because more people are experiencing hair fall and thinning due to stress, lifestyle changes, aging, and nutritional gaps, leading them to seek simple, non-invasive solutions.
A key market trend is the shift toward natural and clean label formulations, with consumers increasingly preferring supplements made from vitamins, minerals, collagen, and botanicals rather than synthetic compounds. This trend is driven by growing awareness of ingredient safety, interest in plant-based wellness, and the influence of dermatologists and social media promoting holistic approaches to hair health.
Demand for hair supplements is rising as more people face hair fall and thinning due to stress, nutrition gaps, and lifestyle shifts. Consumers are adopting convenient daily solutions to improve strength and density, which has helped brands such as Nutrafol and Viviscal increase their reach by offering clinically backed formulations aimed at thinning and breakage.
Another driver is the strong move toward natural and science-based ingredients. Brands are using vitamins, minerals, and botanicals in more advanced combinations. For example, Nutrafol uses saw palmetto and ashwagandha for stress-related thinning, while JSHealth combines kelp and zinc for root support. Innovation in clean-label and plant-based formulations continues to attract consumers looking for safer and holistic options.
Digital awareness and improved accessibility also strengthen the market. Online platforms amplify product discovery through visible results and user testimonials. Many brands use subscription models and personalized quizzes to recommend tailored plans. Companies such as Ritual and Ouai have launched targeted hair supplements with transparent ingredient sourcing and modern packaging, making them appealing to younger, digitally engaged consumers.
Global Hair Supplements Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global hair supplements market report based on ingredient type, ingredients, application, form, type, end user, distribution channel, and region: