Nutraceuticals Market Summary
The Thailand nutraceuticals market size was estimated at USD 5.72 billion in 2024 and is projected to reach USD 12.98 billion by 2033, growing at a CAGR of 9.5% from 2025 to 2033. Rising demand for plant-based supplements is driving the reformulation of traditional Thai botanicals such as fingerroot and ginger into modern wellness products. Local players are focusing on condition-based solutions that cater to immunity, digestion, and fatigue relief. Growth in pharmacy-led retail and wellness e-commerce is improving product access across regions.
Consumer Insights
Growing awareness around long-term wellness and disease prevention reshapes consumer choices, leading to greater interest in functional nutrition. In Thailand, this shift fuels the demand for nutraceuticals that support immunity, mobility, and daily vitality. Younger individuals gravitate toward plant-based and clean-label options, while older consumers prioritize heart and joint health. Locally familiar ingredients like turmeric and fingerroot are also gaining renewed trust for their natural healing properties. With improved access through online platforms and e-pharmacies, nutraceuticals are becoming a routine part of health management across a broader consumer base.
Health-conscious behavior is rising across all age groups. Younger adults and professionals seek products supporting energy, focus, and daily wellness. Middle-aged consumers are more focused on addressing age-related concerns such as fatigue and joint discomfort, while older adults prioritize mobility and vitality. Women show growing interest in supplements that promote inner wellness and hormonal balance. Clean-label positioning and herbal-based formulations resonate strongly with modern preferences. Expanding online access also encourages wider nutraceutical adoption in emerging and semi-urban areas.
Thailand Nutraceuticals Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Thailand nutraceuticals market report based on product, application, and distribution channel:
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Dietary Supplements
- Tablets
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Capsules
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Soft Gels
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Powders
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Gummies
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Liquid
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Others
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Functional Food
- Vegetable and Seed Oil
- Sweet Biscuits, Snack Bars and Fruit Snacks
- Dairy
- Baby Food
- Breakfast Cereals
- Others
- Functional Beverages
- Energy drink
- Sports drink
- Others (Functional dairy based beverages, kombucha, kefir, probiotic drinks, and functional water)
- Infant Formula
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Allergy & Intolerance
- Healthy Ageing
- Bone & Joint health
- Cancer Prevention
- Children's Health
- Cognitive Health
- Diabetes
- Digestive / Gut Health
- Energy & Endurance
- Eye Health
- Heart Health
- Immune System
- Infant Health
- Inflammation
- Maternal Health
- Men's Health
- Nutricosmetics
- Oral care
- Personalized Nutrition
- Post Pregnancy Health
- Sexual Health
- Skin Health
- Sports Nutrition
- Weight Management & Satiety
- Women's Health
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Offline
- Supermarkets & Hypermarkets
- Pharmacies
- Specialty Stores
- Practioner
- Grocery Stores
- Others
- Online
- Amazon
- Other Online Retail Stores