U.S. Greeting Cards Market Size, Share & Trends Analysis Report By Type (Personalized cards, Stationery Cards), By Price Range (Mid-Range, Premium/Luxury), By Distribution Channel (Online, Offline), And Segment Forecasts, 2026 - 2033

PUBLISHED: January 19, 2026

PAGES: 94 Pages

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The U.S. greeting cards market size was valued at USD 7.12 billion in 2025 and is projected to reach USD 8.07 billion by 2033, growing at a CAGR of 1.6% from 2026 to 2033. The market is growing modestly due to its mature nature, with demand supported by strong gifting traditions, personalization, and premium pricing, while growth is limited by digital substitutes and stable usage volumes, resulting in steady but low CAGR expansion.

Emotional and social factors drive the U.S. greeting cards industry, as consumers increasingly seek meaningful ways to connect with family, friends, and colleagues. Rising awareness of mental health and emotional well-being has led to an increase in purchases of cards for encouragement, gratitude, and support, extending beyond traditional holidays.In the U.S., greeting card sales are strongly driven by calendar-locked consumer behavior rather than discretionary gifting. Major holidays like Christmas, Valentine's Day, Mother's Day, and Father's Day are commercially structured events, with retailers allocating fixed shelf space months in advance and consumers buying cards as part of a routine shopping trip.

Cards are frequently purchased during grocery or pharmacy runs at chains like Walmart, Target, CVS, and Kroger, often minutes before an event. This last-minute buying behavior is a key reason physical cards remain relevant in the U.S., where convenience and immediacy take precedence over long-term planning. According to the U.S. Chamber of Commerce data published in March 2025, about 6.5 million greeting cards are purchased annually in the U.S.

In addition, greeting cards often serve as emotional anchors during significant or sensitive moments. In times when words are difficult to express, such as during loss, gratitude, or reconciliation, cards provide a socially accepted and emotionally safe way to communicate sentiment, making them increasingly relevant despite digital alternatives. For instance, according to the data published in November 2023, in a survey of 2,000 Americans, 55% preferred to receive a personalized message rather than an AI-generated message.

U.S. Greeting Cards Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the U.S. greeting cards market report on the basis of type, price range, and distribution channel:

Type Outlook (Revenue, USD Million, 2021 - 2033)
Paper Photo Cards
Personalized cards
Invitation Cards
Stationery Cards
Others
Price Range Outlook (Revenue, USD Million, 2021 - 2033)
Mass/Value
Mid-Range
Premium/Luxury
Distribution Channel (Revenue, USD Million, 2021 - 2033)
Offline
- Hypermarkets & Supermarkets
- Convenience Stores
- Stationery Stores
- Others
Online

Product Code: GVR-4-68040-817-9

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Type Outlook
2.3. Price Range Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Outlook

Chapter 3. U.S. Greeting Cards Market Variables, Trends & Scope

3.1. Market Introduction
- 3.1.1. Greeting Cards Market Size & Growth Rate, 2021 - 2033 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. U.S. Greeting Cards Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings

Chapter 5. U.S. Greeting Cards Market: Type Estimates & Trend Analysis

5.1. U.S. Greeting Cards Market: Type Outlook
5.2. Type Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts, by Type, 2021 - 2033 (USD Million)
- 5.3.1. Paper Photo Cards
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Personalized cards
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. Invitation Cards
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. Stationery Cards
  - 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. Others
  - 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Greeting Cards Market: Price Range Estimates & Trend Analysis

6.1. U.S. Greeting Cards Market: Price Range Outlook
6.2. Price Range Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts, by Price Range, 2021 - 2033 (USD Million)
- 6.3.1. Mass/Value
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Mid-range
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.3. Premium/Luxury
  - 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. U.S. Greeting Cards Market: Distribution Channel Estimates & Trend Analysis

7.1. U.S. Greeting Cards Market, by Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 7.3.1. Offline
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.2. Hypermarkets & Supermarkets
    - 7.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.3. Convenience Stores
    - 7.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.4. Stationery Stores
    - 7.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.5. Others
    - 7.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.2. Online
  - 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2025 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Hallmark Cards, Inc.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. American Greeting Corporation
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Paper Source
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Shutterfly
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Canva
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Vistaprint
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. IG Design Group Plc
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Minted
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Crane & Co.
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Etsy
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives
- 8.9.11. Avanti Press Inc.
  - 8.9.11.1. Company Overview
  - 8.9.11.2. Financial Performance
  - 8.9.11.3. Product Portfolios
  - 8.9.11.4. Strategic Initiatives
- 8.9.12. Carlton Cards Ltd.
  - 8.9.12.1. Company Overview
  - 8.9.12.2. Financial Performance
  - 8.9.12.3. Product Portfolios
  - 8.9.12.4. Strategic Initiatives
- 8.9.13. Zazzle
  - 8.9.13.1. Company Overview
  - 8.9.13.2. Financial Performance
  - 8.9.13.3. Product Portfolios
  - 8.9.13.4. Strategic Initiatives
- 8.9.14. The Knot
  - 8.9.14.1. Company Overview
  - 8.9.14.2. Financial Performance
  - 8.9.14.3. Product Portfolios
  - 8.9.14.4. Strategic Initiatives
- 8.9.15. Papier
  - 8.9.15.1. Company Overview
  - 8.9.15.2. Financial Performance
  - 8.9.15.3. Product Portfolios
  - 8.9.15.4. Strategic Initiatives
- 8.9.16. Card Factory plc
  - 8.9.16.1. Company Overview
  - 8.9.16.2. Financial Performance
  - 8.9.16.3. Product Portfolios
  - 8.9.16.4. Strategic Initiatives
- 8.9.17. Zola
  - 8.9.17.1. Company Overview
  - 8.9.17.2. Financial Performance
  - 8.9.17.3. Product Portfolios
  - 8.9.17.4. Strategic Initiatives
- 8.9.18. Budget Greeting Cards Ltd.
  - 8.9.18.1. Company Overview
  - 8.9.18.2. Financial Performance
  - 8.9.18.3. Product Portfolios
  - 8.9.18.4. Strategic Initiatives
- 8.9.19. Galison Publishing LLC
  - 8.9.19.1. Company Overview
  - 8.9.19.2. Financial Performance
  - 8.9.19.3. Product Portfolios
  - 8.9.19.4. Strategic Initiatives
- 8.9.20. Archies Limited
  - 8.9.20.1. Company Overview
  - 8.9.20.2. Financial Performance
  - 8.9.20.3. Product Portfolios
  - 8.9.20.4. Strategic Initiatives

Product Code: GVR-4-68040-817-9

List of Tables

Table 1 U.S. Greeting Cards market - Key market driver analysis
Table 2 U.S. Greeting Cards market - Key market restraint analysis
Table 3 U.S. Greeting Cards market estimates & forecast, by type (USD Million)
Table 4 U.S. Greeting Cards market estimates & forecast, by price range (USD Million)
Table 5 U.S. Greeting Cards market estimates & forecast, by distribution channel (USD Million)
Table 6 Recent developments & impact analysis by key market participants
Table 7 Company market share, 2025
Table 8 Company heat map analysis
Table 9 Companies undergoing key strategies

List of Figures

Fig. 1 U.S. greeting cards market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Type snapshot
Fig. 8 Price range snapshot
Fig. 9 Distribution channel snapshot
Fig. 10 Regional snapshot
Fig. 11 Competitive landscape snapshot
Fig. 12 U.S. greeting cards market size, 2021 to 2033 (USD Million)
Fig. 13 U.S. greeting cards market: Penetration & growth prospect mapping
Fig. 14 U.S. greeting cards market: Value chain analysis
Fig. 15 U.S. greeting cards market: Profit margin analysis
Fig. 16 U.S. greeting cards market: Market dynamics
Fig. 17 U.S. greeting cards market: Porter's five forces analysis
Fig. 18 U.S. greeting cards market, by type: Key Takeaways
Fig. 19 U.S. greeting cards market: Type movement analysis, 2025 & 2033 (%)
Fig. 20 Paper Photo cards market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 21 Personalized cards market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 22 Invitation cards market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 23 Stationery cards market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 24 Other greeting cards market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 25 U.S. greeting cards, by price range: Key Takeaways
Fig. 26 U.S. greeting cards market: Price range movement analysis, 2025 & 2033 (%)
Fig. 27 Mass/Value greeting cards market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 28 Mid-range greeting cards market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 29 Premium/Luxury greeting cards market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 30 U.S. greeting cards market, by distribution channel: Key Takeaways
Fig. 31 U.S. greeting cards market: Distribution Channel mode movement analysis, 2025 & 2033 (%)
Fig. 32 Sale of U.S. greeting cards through offline channel market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 33 Sale of U.S. greeting cards through hypermarket market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 34 Sale of U.S. greeting cards through convenience stores market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 35 Sale of U.S. greeting cards through stationary store market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 36 Sale of U.S. greeting cards through online channel estimates and forecast, 2021 - 2033 (USD Million)
Fig. 37 Key company categorization
Fig. 38 Company market share analysis, 2025
Fig. 39 Strategic framework of the U.S. greeting cards market