PUBLISHER: Grand View Research | PRODUCT CODE: 2151505
PUBLISHER: Grand View Research | PRODUCT CODE: 2151505
The global party supplies market size was valued at USD 42.0 billion in 2025 and is projected to grow from USD 44.4 billion in 2026 to USD 67.2 billion by 2033, at a CAGR of 6.1% from 2026 to 2033. North America dominated the market, accounting for a revenue share of 40.2% in 2025. The market is being driven by the growing role of celebrations as social and experiential occasions, spanning birthdays, weddings, holidays, corporate gatherings, and increasingly informal everyday events.
Rising consumer participation is expanding demand for decorations, tableware, themed accessories, and personalized products, while social-media-driven aesthetics encourage consumers to create visually distinctive celebrations. Digital commerce is accelerating market penetration by expanding product discovery, availability, and purchasing convenience. In 2024, according to a DHL Report, 67% of global online shoppers used social media for shopping inspiration, increasing to more than 80% among consumers under 45, strengthening exposure to party themes and decor trends, while in 2025, 37% said social media makes them shop more frequently, supporting faster adoption of trend-led party products. This growing influence of social and digital channels is accelerating impulse-driven and trend-based purchasing, making party supplies more visible, accessible, and frequently purchased across online platforms.
Recurring celebrations and increasing expenditure on event-related products are supporting category expansion. According to a 2025 National Retail Foundation Report, in the U.S., 78% of Halloween shoppers planned to purchase decorations in 2025, up from 72% in 2019, while decoration spending was projected at USD 4.2 billion. Overall, Halloween spending was also projected to reach a record USD 13.1 billion in 2025, underscoring the scale of consumer spending associated with a major celebration. This sustained rise in participation and spending highlights how seasonal events are becoming larger commercial opportunities, driving consistent demand for themed and decorative party supplies.
The market growth is being reinforced by the convergence of frequent celebrations, personalization, social media influence, e-commerce accessibility, and increased spending on decorative experiences. In 2025, DHL found that 97% of global shoppers use online marketplaces, expanding access to fragmented party-supply categories, while 95% say delivery options influence where they shop online, supporting convenient, time-sensitive purchases. Together, these structural shifts are broadening consumer reach, accelerating product discovery, and creating more frequent purchasing occasions across the global party supplies market.
Global Party Supplies Market Report Segmentation
This report forecasts revenue growth at the global, regional & country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2026 to 2033. For this study, Grand View Research has segmented the global party supplies market report by product, application, distribution channel, and region.