PUBLISHER: Grand View Research | PRODUCT CODE: 2152374
PUBLISHER: Grand View Research | PRODUCT CODE: 2152374
U.S. Party Supplies Market Size, Share & Trends Analysis Report By Product (Balloons & Banners, Decor, Party Favors & Gifts), By Application (Residential & Commercial), By Distribution Channel, And Segment Forecasts, 2026 - 2033
U.S. Party Supplies Market Summary
The U.S. party supplies market size was valued at USD 14.5 billion in 2025 and is projected to grow from USD 15.3 billion in 2026 to USD 22.4 billion in 2033, at a CAGR of 5.6% from 2026 to 2033. The growth market is driven by evolving celebration patterns that extend beyond traditional holidays and milestones toward birthdays, graduations, baby showers, themed gatherings, and informal social occasions.
According to a 2025 YouGov report, 78% of U.S. special-occasion shoppers identified birthdays and anniversaries as purchase triggers, while 40% cited parties and gatherings. Personalization, niche themes, and DIY participation are also encouraging consumers to become more involved in planning and decorating their own events, broadening demand across occasions.
E-commerce and social commerce are strengthening market penetration by making party supplies more discoverable, purchasable, and accessible across geographic markets. According to the 2025 U.S. Census Bureau News, U.S. retail e-commerce sales reached USD 1.19 trillion in 2024, up 8.1% year over year and accounting for 16.1% of total retail sales. 2024 Social platforms are further compressing the path from inspiration to purchase. In 2025, the U.S. International Trade Commission reported that 44% of U.S. TikTok users and roughly 37% of Facebook and Instagram users made at least one purchase through those platforms in 2024. Influencer content, viral themes, visual inspiration, and social-commerce functionality, therefore, expand consumer reach while accelerating adoption of new party formats.
In addition, rising event participation and consumer spending are creating additional volume opportunities for party-supply purchases. Celebration-specific spending is evident in major social occasions: Northwestern University's 2024 analysis found average planned Super Bowl party spending of USD 102.27, while planned St. Patrick's Day party spending averaged USD 48.37. These patterns support recurring demand across multiple celebration occasions.
U.S. Party Supplies Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2026 to 2033. For this study, Grand View Research has segmented the U.S. party supplies market report by product, application, and distribution channel:
- Product Outlook (Revenue, USD Billion, 2021 - 2033)
- Balloons & Banners
- Decor
- Party Favors & Gifts
- Tableware
- Others
- Application Outlook (Revenue, USD Billion, 2021 - 2033)
- Residential
- Commercial
- Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
- Hypermarkets/Supermarkets
- Online Stores
- Specialty Stores
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Application Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Regional Outlook
Chapter 3. U.S. Party Supplies Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Sales/Retail Channel Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Industry Analysis Tools
- 3.5.1. Industry Analysis - Porter's Five Forces Model
- 3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Influencing Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. Party Supplies Market: Product Estimates & Trend Analysis
- 5.1. U.S. Party Supplies Market Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2025 & 2033
- 5.3. Balloons & Banners
- 5.3.1. Balloons & banners market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.4. Decor
- 5.4.1. Decor market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.5. Party Favors & Gifts
- 5.5.1. Party favors & gifts market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.6. Tableware
- 5.6.1. Tableware market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.7. Others
- 5.7.1. Other party supplies market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 6. U.S. Party Supplies Market: Application Estimates & Trend Analysis
- 6.1. U.S. Party Supplies Market Application: Key Takeaways
- 6.2. Application Movement Analysis & Market Share, 2025 & 2033
- 6.3. Residential
- 6.3.1. Residential party supplies market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.4. Commercial
- 6.4.1. Commercial party supplies market estimates and forecast, 2021 - 2033 (USD Billion)
Chapter 7. U.S. Party Supplies Market: Distribution Channel Estimates & Trend Analysis
- 7.1. U.S. Party Supplies Market Distribution Channel: Key Takeaways
- 7.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
- 7.3. Hypermarkets/Supermarkets
- 7.3.1. Party supplies market estimates and forecast, through hypermarkets/supermarkets, 2021 - 2033 (USD Billion)
- 7.4. Online Stores
- 7.4.1. Party supplies market estimates and forecast, through online stores, 2021 - 2033 (USD Billion)
- 7.5. Specialty Stores
- 7.5.1. Party supplies market estimates and forecast, through specialty stores, 2021 - 2033 (USD Billion)
- 7.6. Others
- 7.6.1. Party supplies market estimates and forecast, through other distribution channels, 2021 - 2033 (USD Billion)
Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2025 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Michaels Stores, Inc.
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Oriental Trading Company, Inc.
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Unique Industries, Inc.
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Party City Holdco Inc.
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Creative Converting, LLC
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. The Beistle Company
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Anagram International, Inc.
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Betallic, LLC
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. American Greetings Corporation
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Hallmark Cards, Incorporated
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. Michaels Stores, Inc.
List of Tables
- Table 1 U.S. party supplies market - Key market driver analysis
- Table 2 U.S. party supplies market - Key market restraint analysis
- Table 3 U.S. party supplies market estimates & forecast, by product, 2021 - 2033 (USD Billion)
- Table 4 U.S. party supplies market estimates & forecast, by application, 2021 - 2033 (USD Billion)
- Table 5 U.S. party supplies market estimates & forecast, by distribution channel, 2021 - 2033 (USD Billion)
- Table 6 Recent developments & impact analysis, by key market participants
- Table 7 Company market share, 2025
- Table 8 Company heat map analysis
- Table 9 Companies undergoing key strategies
List of Figures
- Fig. 1 U.S. Party supplies market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Application snapshot
- Fig. 9 Distribution channel snapshot
- Fig. 10 Competitive landscape snapshot
- Fig. 11 U.S. party supplies market value, 2025 (USD Billion)
- Fig. 12 U.S. party supplies market - Industry value chain analysis
- Fig. 13 U.S. party supplies market dynamics
- Fig. 14 U.S. party supplies market: Porter's analysis
- Fig. 15 U.S. party supplies market, by product: Key takeaways
- Fig. 16 U.S. party supplies market, product: Market share, 2025 & 2033
- Fig. 17 Balloons & banners market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 18 Decor market estimates & forecast, 2021 - 2033 (USD Billion)
- Fig. 19 Party favors & gifts market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 20 Tableware market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 21 Other party supplies market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 22 U.S. party supplies market, by application: Key takeaways
- Fig. 23 U.S. party supplies market, application: Market share, 2025 & 2033
- Fig. 24 Residential party supplies market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 25 Commercial party supplies market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 26 U.S. party supplies market, by distribution channel: Key takeaways
- Fig. 27 U.S. party supplies market, by distribution channel: Market share, 2025 & 2033
- Fig. 28 U.S. party supplies market estimates & forecasts, through hypermarkets/supermarkets, 2021 - 2033 (USD Billion)
- Fig. 29 U.S. party supplies market estimates & forecasts, through online stores, 2021 - 2033 (USD Billion)
- Fig. 30 U.S. party supplies market estimates & forecasts, through specialty stores, 2021 - 2033 (USD Billion)
- Fig. 31 U.S. party supplies market estimates & forecasts, through other distribution channels, 2021 - 2033 (USD Billion)
- Fig. 32 Key company categorization
- Fig. 33 Company market share analysis, 2025
- Fig. 34 Strategic framework
