PUBLISHER: Grand View Research | PRODUCT CODE: 1301245
PUBLISHER: Grand View Research | PRODUCT CODE: 1301245
The global proactive services market size is expected to reach USD 18.19 billion by 2030, according to the new reports of Grand View Research, Inc., registering a CAGR of 20.8% from 2023 to 2030. The heightened customer expectations, high adoption of e-commerce and other shopping applications, along with increased use of smartphones have triggered the need for proactive services. Benefits, such as lower operational cost, increased availability & uptime, increased brand loyalty, and enhanced retention rate, will further boost the market growth. Implementing advanced technologies, such as advanced analytics, Artificial Intelligence (AI), and Machine Learning (ML), helps segregate customer types and offer them a personalized experience, which is expected to drive market growth.
The adoption of proactive services allows the organization to not only meet regular customer expectations but also understand their latent needs. Proactively reaching out to customers before an issue arises helps strengthen the customer relationship. Moreover, the implementation of proactive services can protect organizations against escalations by identifying negativity at the earliest warning. By utilization of real-time data, proactive services help in accurate customer segmentation, which can further be used for offering customized products and services. In addition, proactive services allow customers to give valuable feedback, which, in turn, helps organizations in improving their productivity by correctly understanding areas of improvement.
Large-scale enterprises are implementing proactive services to gain a competitive advantage over others. A lot of startups and Small & Medium Enterprises (SMEs) are also observed to take the help of these services for strong brand establishment. A reactive business model faces more inbound calls, which can be costly for businesses; thus, to manage cost and save time, organizations prefer to identify and remediate the issue before they turn into bigger problems. For instance, Facebook provides content on its website and mobile application that answers frequently asked questions. In this way, they reduce the chances of support tickets being raised, Facebook would additionally allow users to connect with their dynamic help section that provides documentation on various topics.