European Consumer Telco Monetization Strategies

This IDC Market Perspective describes the focus of European telco actions and initiatives oriented toward monetizing their services, accelerating their transition to new operating models, and addressing rapidly changing consumer behavior, thus creating a new role for them in a world reshaped by digital culture in which high-speed connectivity remains at the center."As technology continues to evolve and competition increases, telcos are working to reinvent their value-creation formulae and reach out to individuals who increasingly embrace a new culture based on mobile digital interactions, as they begin to redesign their business models to return to growth by taking a new approach to the consumer market," said Daniela Rao, senior research & consulting director, European Telecoms.