The Impact of Consumption and aaS Models on the Infrastructure Channel in Latin America

In the ever-changing realm of modern business, partners showcase exceptional adaptability as they navigate through a complex terrain of challenges, including constraints, supply chain disruptions, and the ongoing wave of digital advancements. Their responsiveness extends to addressing emerging market needs, such as the transformative impacts of hybrid cloud architectures, evolving consumer habits, and the integration of automation, leading to accelerated product development and reduced time-to-market. By embracing cutting-edge technologies and fostering diverse ecosystems, these digital-first partners position themselves as agile and innovative collaborators, earning trust as preferred choices for customers.Amidst the broader shift towards a digital economy, IT executives are urged to embrace customer-centric strategies for delivering personalized experiences. Concurrently, the rise in partner-to-partner engagement signals a move towards collaborative ecosystems driving innovation. The Latin American market is witnessing a significant surge in digital transformation efforts, with organizations prioritizing data-driven tools and the adoption of AI. Challenges, such as cost considerations and a shortage of AI infrastructure skills, persist. Indirect channels, including value-added resellers, emerge as crucial intermediaries, leveraging local market expertise to facilitate the distribution of enterprise IT solutions.As the market landscape evolves, IT providers and channel partners confront the challenge of aligning their business models with shifting demands. "As the market undergoes transformation, IT providers and channel partners face the imperative of adapting business models to meet evolving demands. This necessitates a meticulous examination of needs and goals across bot IT and LOB business areas." - Danielle Ibran, Senior Market Research Analyst, Channels and Alliances and Artificial Intelligence, Latin America.