Digital-Native Businesses: Technology Hotspots Through the Lens of the C-Suite

This IDC Market Perspective focuses on the technology hotspots as communicated by the digital-native business (DNB) C-suite. IDC data was collected from IDC's Worldwide C-Suite Tech Survey and throughout the year through IDC's various Future Enterprise Resiliency and Spending (FERS) Surveys, which cover macro trends as well as technology trends and investments. "DNBs invest heavily and above average in new and emerging technologies. These emerging technologies help DNBs remain competitive and support them in improving their customer journey and optimizing operational costs. In an economic environment under pressure, these emerging technologies can be the lifeblood for DNBs moving forward," says Simone de Bruin, research director, Digital Native Business, Start-ups and Scale-ups.