Powering Retail's Next Chapter at ZONE

This IDC Market Note reviews the key impacts that arose from Zebra's inaugural AI Summit at ZONE 2025 in Nashville, Tennessee, where the company tackled the strategic levers it plans on using to continue successfully mapping products and services to an unforgiving retail market. Building on its previous successes, Zebra holds the opportunity of expanding to become a unified software and hardware company, while leveraging AI and innovation. The three days of ZONE filled with customers, partners, analysts, and executives drove a multitude of ideas and pathways for Zebra and the industry.