Print Manufacturers' 2024 Business Expectation for Europe

This IDC Market Note is based on a survey of the top 10 print OEMs in Europe, representing more than 97% of total business related to printing on the continent. IDC conducted the survey in November and December 2023. The survey covered print OEMs' expected challenges, product and solution focuses, areas requiring assistance among channel partners and customers, last year's page-volume dynamics and related expectations for 2024, and business expansion plans."Most print OEMs are looking for new revenue streams outside of the printing and document solutions business, as opportunities to grow print business in Europe are few. One such clear and growing opportunity is offering products that support sustainability. However, only a handful print OEMs are taking any action to address this opportunity." - Program Director Mitri Roufka, IPDS, IDC Europe