USPS Looks to Drive Direct Mail Value and ROI with 2025 Promotions

This IDC Market Note discusses a range of promotions and incentives introduced by the United States Postal Service (USPS) designed to encourage direct mail marketing. Covering a wide range of capabilities and use cases, these programs are designed to help mailers increase the effectiveness of direct mail marketing and lower the costs of postage."Direct mail is becoming more interactive and engaging, incorporating personalization and elements that appeal to the senses," says Robert Palmer, research vice president, Imaging, Printing, and Document Solutions at IDC. "The recent round of USPS promotions offers compelling ways for service providers to reduce postage costs while adding value to marketing pieces."