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PUBLISHER: The Business Research Company | PRODUCT CODE: 1478541

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PUBLISHER: The Business Research Company | PRODUCT CODE: 1478541

Direct Mail Advertising Global Market Opportunities And Strategies To 2033

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Description

Table of Contents

Direct mail advertising is a type of direct marketing in which the mail is delivered physically to a prospect's mailbox through postal services or other delivery services, as opposed to indirect marketing which uses broader messaging styles and targets a larger customer base.

The direct mail advertising market includes revenues earned by entities (organizations, sole traders or partnerships) by providing services such as creating and designing advertisement and promotional activities campaigns for the purpose of distributing advertising materials (for example, coupons, flyers, samples) or specialties (for example, keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution.

The global direct mail advertising market was valued at $55,840.5 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 0.5%.

Rise Of Traditional Advertising

The rise of traditional advertising drove the growth of the direct mail advertising market during historic period. Traditional advertising encompasses marketing methods that have been widely utilized for decades, including television commercials, radio ads, print ads in newspapers and magazines, and outdoor billboards. Direct mail enables advertisers to tailor messages to specific demographics, geographic areas, or even individual households, enhancing the campaign's relevance and effectiveness. While direct mail advertising is a longstanding approach, it retains significance in the marketing mix, especially when strategically integrated with other advertising channels. According to the CMO Survey (objective source of marketing information and a non-commercial service dedicated to the field of marketing) conducted by the American Marketing Association (AMA), a US-based marketing professional association, between August 2021 and February 2022, marketers foresaw a rise in traditional advertising spending by 1.4% and 2.9%, respectively. Consumer-facing firms, particularly B2C (business-to-consumer) service companies, anticipated the highest surge at 10.2%, followed by business to consumer (B2C) product companies at 4.9%. Surprisingly, companies entirely reliant on online sales projected an 11.7% increase in traditional advertising spending over the next year. Therefore, the rise of traditional advertising supported the growth of the direct mail advertising market.

Focus On Personalization Through Automation Platforms

Companies in the direct mail advertising market are focusing on developing more personalized tools, such as direct mail automation platforms, to enhance targeting and customization. These platforms leverage data analytics and customer insights to create highly personalized direct mail campaigns tailored to individual preferences, behaviors, and demographics. For instance, in May 2022, Lob, a US-based automated direct mail platform provider, launched a new direct mail automation platform. The platform has features such as customer data automation, web hooks to activate campaigns, and tools to closely track reactivations. Because of the positive response from millennials and marketing automation technologies, direct mail marketing is making a comeback. A direct mail automation platform is less expensive, has less of an impact on the environment, and causes less overall annoyance. Similarly, in January 2022, Postalytics, a US-based software company that automates direct mail marketing, launched the first free direct mail automation marketing software in Canada. The ground-breaking software for automating direct mail includes interfaces with HubSpot, Salesforce, and Zapier and is completely integrated with Canada Post Personalized Mail. As another first for Canada, it incorporates free direct mail personalization and response tracking capabilities like changeable data, dynamic content, personalized QR (quick response) codes, and URLs (Uniform Resource Locator).

The global direct mail advertising market is fragmented, with many small players operating in the market. The top ten competitors in the market made up 8.39% of the total market in 2022.

Direct Mail Advertising Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global direct mail advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
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  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
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  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
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Where is the largest and fastest-growing market for direct mail advertising? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The direct mail advertising market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider direct mail advertising market; and compares it with other markets.

The report covers the following chapters

  • Introduction And Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by end-user and by enterprise size.
  • Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
  • Macro-Economic Scenario - The report provides an analysis of the impact of the Russia-Ukraine war, impact of the COVID-19 pandemic and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the direct mail advertising market.
  • Global Market Size and Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional And Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.

Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by end-user and by enterprise size in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.

  • Regional Market Size And Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
  • Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
  • Other Major And Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
  • Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
  • Competitive Dashboard - Briefs on competitive dashboard of major players.
  • Key Mergers And Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
  • Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
  • Conclusions And Recommendations - This section includes recommendations for direct mail advertising providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
  • Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope

Markets Covered:

  • 1) By Type: Postcards; Self-Mailers; Letters And Envelop; Dimensional Mailers; Catalogs
  • 2) By End-User: Retail; Banks & Financial Institutions; Transportation; Media & Entertainment; Government; Other End-Users
  • 3) By Enterprise Size: Large Enterprise; Small And Medium Enterprise
  • Companies Mentioned: Harte Hanks; Quad/Graphics; RR Donnelley; Valassis Communications Inc; IWCO Direct (Steel Connect, Inc)
  • Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; Canada; France; Germany; UK; Italy; Spain; Russia
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time-series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; direct mail advertising indicators comparison.
  • Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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Product Code: o&s1140

Table of Contents

1 Executive Summary

  • 1.1 Direct Mail Advertising - Market Attractiveness And Macro economic Landscape

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

  • 6.1 General Market Definition
  • 6.2 Summary
  • 6.3 Direct Mail Advertising Market Definition And Segmentations
  • 6.4 Market Segmentation By Type
    • 6.4.1 Postcards
    • 6.4.2 Self Mailers
    • 6.4.3 Letters And Envelopes
    • 6.4.4 Dimensional Mailers
    • 6.4.5 Catalogs
  • 6.5 Market Segmentation By End-User
    • 6.5.1 Retail
    • 6.5.2 Banks And Financial Institutions
    • 6.5.3 Transportation
    • 6.5.4 Media And Entertainment
    • 6.5.5 Government
    • 6.5.6 Other End-Users
  • 6.6 Market Segmentation By Enterprise Size
    • 6.6.1 Large Enterprises
    • 6.6.2 Small And Medium Enterprises

7 Major Market Trends

  • 7.1 Focus On Personalization Through Automation Platforms
  • 7.2 Strategic Mergers And Acquisitions Among Market Players
  • 7.3 Growing Investments In Manufacturing Facilities To Drive Growth And Innovation
  • 7.4 Increased Focus On AI-Powered Apps To Accelerate Digital Transformation
  • 7.5 Technological Role Of NFC In Direct Mail Advertising
  • 7.6 Revolutionizing Direct Mail With The Rise of 3D Advertising Campaigns

8 Direct Mail Advertising Market - Macro Economic Scenario

  • 8.1 COVID-19 Impact On The Direct Mail Advertising Market
  • 8.2 Impact Of The War In Ukraine On The Direct Mail Advertising Market
  • 8.3 Impact Of High Inflation On The Direct Mail Advertising Market

9 Global Market Size and Growth

  • 9.1 Market Size
  • 9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)
    • 9.2.1 Market Drivers 2018 - 2023
    • 9.2.2 Market Restraints 2018 - 2023
  • 9.3 Forecast Market Growth, 2023 - 2028, 2033F Value ($ Million)
    • 9.3.1 Market Drivers 2023 - 2028
    • 9.3.2 Market Restraints 2023 - 2028

10 Global Direct Mail Advertising Market Segmentation

  • 10.1 Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 10.2 Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 10.3 Global Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

11 Direct Mail Advertising Market, Regional and Country Analysis

  • 11.1 Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 11.2 Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

12 Asia-Pacific Market

  • 12.1 Summary
  • 12.1.1 Market Overview 63
    • 12.1.2 Region Information
    • 12.1.3 Market Information
    • 12.1.4 Background Information
    • 12.1.5 Government Initiatives
    • 12.1.6 Regulations
    • 12.1.7 Regulatory Bodies
    • 12.1.8 Major Associations
    • 12.1.9 Taxes Levied
    • 12.1.10 Corporate Tax Structure
    • 12.1.11 Investments
    • 12.1.12 Major Companies
  • 12.2 Asia Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.3 Asia Pacific Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.4 Asia Pacific Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.5 Asia-Pacific Direct Mail Advertising Market: Country Analysis
  • 12.6 China Market
  • 12.7 Summary
    • 12.7.1 Market Overview
    • 12.7.2 Country Information
    • 12.7.3 Market Information
    • 12.7.4 Background Information
    • 12.7.5 Government Initiatives
    • 12.7.6 Regulations
    • 12.7.7 Regulatory Bodies
    • 12.7.8 Major Associations
    • 12.7.9 Taxes Levied
    • 12.7.10 Corporate Tax Structure
    • 12.7.11 Major Companies
  • 12.8 China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.9 China Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.10 China Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.11 India Market
  • 12.12 India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.13 India Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.14 India Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.15 Japan Market
  • 12.16 Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.17 Japan Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.18 Japan Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.19 Australia Market
  • 12.20 Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.21 Australia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.22 Australia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.23 Indonesia Market
  • 12.24 Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.25 Indonesia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.26 Indonesia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.27 South Korea Market
  • 12.28 South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.29 South Korea Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.30 South Korea Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

13 Western Europe Market

  • 13.1 Summary
    • 13.1.1 Market Overview
    • 13.1.2 Region Information
    • 13.1.3 Market Information
    • 13.1.4 Background Information
    • 13.1.5 Government Initiatives
    • 13.1.6 Regulations
    • 13.1.7 Regulatory Bodies
    • 13.1.8 Major Associations
    • 13.1.9 Taxes Levied
    • 13.1.10 Corporate Tax Structure
    • 13.1.11 Investments
    • 13.1.12 Major Companies
  • 13.2 Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.3 Western Europe Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.4 Western Europe Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.5 Western Europe Direct Mail Advertising Market: Country Analysis
  • 13.6 UK Market
  • 13.7 UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.8 UK Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.9 UK Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.10 Germany Market
  • 13.11 Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.12 Germany Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.13 Germany Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.14 France Market
  • 13.15 France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.16 France Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.17 France Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.18 Italy Market
  • 13.19 Italy Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.20 Italy Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.21 Italy Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.22 Spain Market
  • 13.23 Spain Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.24 Spain Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.25 Spain Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

14 Eastern Europe Market

  • 14.1 Summary
    • 14.1.1 Market Overview
    • 14.1.2 Region Information
    • 14.1.3 Market Information
    • 14.1.4 Background Information
    • 14.1.5 Government Initiatives
    • 14.1.6 Regulations
    • 14.1.7 Regulatory Bodies
    • 14.1.8 Major Associations
    • 14.1.9 Taxes Levied
    • 14.1.10 Corporate Tax Structure
    • 14.1.11 Major Companies
  • 14.2 Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.3 Eastern Europe Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.4 Eastern Europe Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.5 Eastern Europe Direct Mail Advertising Market: Country Analysis
  • 14.6 Russia Market
  • 14.7 Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.8 Russia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.9 Russia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

15 North America Market

  • 15.1 Summary
    • 15.1.1 Market Overview
    • 15.1.2 Region Information
    • 15.1.3 Market Information
    • 15.1.4 Background Information
    • 15.1.5 Government Initiatives
    • 15.1.6 Regulations
    • 15.1.7 Regulatory Bodies
    • 15.1.8 Major Associations
    • 15.1.9 Taxes Levied
    • 15.1.10 Corporate Tax Structure
    • 15.1.11 Investments
    • 15.1.12 Major Companies
  • 15.2 North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.3 North America Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.4 North America Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.5 North America Direct Mail Advertising Market: Country Analysis
  • 15.6 USA Market
  • 15.7 Summary
  • 15.7.1 Market Overview
    • 15.7.2 Country Information
    • 15.7.3 Market Information
    • 15.7.4 Background Information
    • 15.7.5 Government Initiatives
    • 15.7.6 Regulations
    • 15.7.7 Regulatory Bodies
    • 15.7.8 Major Associations
    • 15.7.9 Taxes Levied
    • 15.7.10 Corporate Tax Structure
    • 15.7.11 Investments
    • 15.7.12 Major Companies
  • 15.8 USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.9 USA Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.10 USA Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.11 Canada Market
  • 15.12 Canada Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.13 Canada Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.14 Canada Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

16 South America Market

  • 16.1 Summary
    • 16.1.1 Market Overview
    • 16.1.2 Region Information
    • 16.1.3 Market Information
    • 16.1.4 Background Information
    • 16.1.5 Government Initiatives
    • 16.1.6 Regulations
    • 16.1.7 Regulatory Bodies
    • 16.1.8 Major Associations
    • 16.1.9 Taxes Levied
    • 16.1.10 Corporate Tax Structure
    • 16.1.11 Major Companies
  • 16.2 South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.3 South America Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.4 South America Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.5 South America Direct Mail Advertising Market: Country Analysis
  • 16.6 Brazil Market
  • 16.7 Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.8 Brazil Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.9 Brazil Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

17 Middle East Market

  • 17.1 Summary
    • 17.1.1 Market Overview
    • 17.1.2 Region Information
    • 17.1.3 Market Information
    • 17.1.4 Background Information
    • 17.1.5 Government Initiatives
    • 17.1.6 Regulations
    • 17.1.7 Regulatory Bodies
    • 17.1.8 Major Associations
    • 17.1.9 Taxes Levied
    • 17.1.10 Corporate Tax Structure
    • 17.1.11 Major Companies
  • 17.2 Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 17.3 Middle East Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 17.4 Middle East Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

18 Africa Market

  • 18.1 Summary
    • 18.1.1 Market Overview
    • 18.1.2 Region Information
    • 18.1.3 Market Information
    • 18.1.4 Background Information
    • 18.1.5 Government Initiatives
    • 18.1.6 Regulations
    • 18.1.7 Regulatory Bodies
    • 18.1.8 Major Associations
    • 18.1.9 Taxes Levied
    • 18.1.10 Corporate Tax Structure
    • 18.1.11 Investments
    • 18.1.12 Major Companies
  • 18.2 Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 18.3 Africa Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 18.4 Africa Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

19 Competitive Landscape And Company Profiles

  • 19.1 Company Profiles
  • 19.2 Harte Hanks
    • 19.2.1 Company Overview
    • 19.2.2 Products And Services
    • 19.2.3 Business Strategy
    • 19.2.4 Financial Overview
  • 19.3 Quad/Graphics
    • 19.3.1 Company Overview
    • 19.3.2 Products And Services
    • 19.3.3 Business Strategy
    • 19.3.4 Financial Overview
  • 19.4 RR Donnelley
    • 19.4.1 Company Overview
    • 19.4.2 Products And Services
    • 19.4.3 Business Strategy
    • 19.4.4 Financial Overview
  • 19.5 Valassis Communications Inc.
    • 19.5.1 Company Overview
    • 19.5.2 Products And Services
    • 19.5.3 Business Strategy
    • 19.5.4 Financial Overview
  • 19.6 IWCO Direct (Steel Connect, Inc).
    • 19.6.1 Company Overview
    • 19.6.2 Products And Services
    • 19.6.3 Business Strategy
    • 19.6.4 Financial Overview

20 Other Major And Innovative Companies

  • 20.1 Cenveo
    • 20.1.1 Company Overview
    • 20.1.2 Products And Services
  • 20.2 Hibbert
    • 20.2.1 Company Overview
    • 20.2.2 Products And Services
  • 20.3 Dai Nippon Printing Co. Ltd.
    • 20.3.1 Company Overview
    • 20.3.2 Products And Services
    • 20.3.3 Business Strategy
  • 20.4 Modern Postcard
    • 20.4.1 Company Overview
    • 20.4.2 Products And Services
  • 20.5 Postcard Mania
    • 20.5.1 Company Overview
    • 20.5.2 Products And Services
    • 20.5.3 Business Strategy
  • 20.6 Mediapost Hit Mail
    • 20.6.1 Company Overview
    • 20.6.2 Products And Services
    • 20.6.3 Business Strategy
  • 20.7 BFM Group Inc.
    • 20.7.1 Company Overview
    • 20.7.2 Products And Services
  • 20.8 Gunderson Direct
    • 20.8.1 Company Overview
    • 20.8.2 Products And Services
  • 20.9 Direct Marketing Of Asia Limited
    • 20.9.1 Company Overview
    • 20.9.2 Products And Services
  • 20.10 Pimoprint
    • 20.10.1 Company Overview
    • 20.10.2 Products And Services
  • 20.11 D & GG Marketing Communications And Advertising
    • 20.11.1 Company Overview
    • 20.11.2 Products And Services
  • 20.12 Next Day Flyers
    • 20.12.1 Company Overview
    • 20.12.2 Products And Services
  • 20.13 D. Trio Marketing Group
    • 20.13.1 Company Overview
    • 20.13.2 Products And Services
  • 20.14 Cactus Mailing
    • 20.14.1 Company Overview
    • 20.14.2 Products And Services
  • 20.15 SaaSMQL
    • 20.15.1 Company Overview
    • 20.15.2 Products And Services

21 Competitive Benchmarking

22 Competitive Dashboard

23 Key Mergers And Acquisitions

  • 23.1 Content Critical Solutions Acquired Century Direct
  • 23.2 Monomoy Capital Partners Acquired Japs-Olson Company
  • 23.3 Franklin Madison Acquired SeQuel Response
  • 23.4 Nahan Acquired Mail Division Assets Of Intellus Marketing
  • 23.5 Infosys Acquired Oddity
  • 23.6 Tension Acquired Intellus Direct
  • 23.7 Direct Marketing Solutions Acquired Mailing Services Of Pittsburgh's Pennsylvania Plant Assets

24 Opportunities And Strategies

  • 24.1 Global Direct Mail Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 24.2 Global Direct Mail Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 24.3 Global Direct Mail Advertising Market In 2028 - Growth Strategies
    • 24.3.1 Market Trend Based Strategies
    • 24.3.2 Competitor Strategies

25 Direct Mail Advertising Market, Conclusions And Recommendations

  • 25.1 Conclusions
  • 25.2 Recommendations
    • 25.2.1 Product
    • 25.2.2 Place
    • 25.2.3 Price
    • 25.2.4 Promotion
    • 25.2.5 People

26 Appendix

  • 26.1 Geographies Covered
  • 26.2 Market Data Sources
  • 26.3 Research Methodology
  • 26.4 Currencies
  • 26.5 The Business Research Company
  • 26.6 Copyright and Disclaimer
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