Highlights from Medidata NEXT London 2025: Accelerating Clinical Trials Through AI and Patient-Centric Innovation

Medidata NEXT London 2025 highlighted AI and patient-centric innovations transforming clinical trials. The event showcased Medidata's ecosystem and platform-based strategy, which involves using AI to transform experiences in patient engagement, data management, and trial execution. Key topics included AI-driven data collection, integration and analysis, sensors and EHR data integration, digital therapeutics, and virtual twins. The conference emphasized AI's role in creating efficient, flexible, and patient-centered trials, offering valuable insights for medical device companies to navigate evolving landscapes and accelerate product development."AI is not only enhancing clinical trials but also creating opportunities to fundamentally transform them into patient-centric, efficient ecosystems. At Medidata NEXT, we saw tangible benefits and outcomes that highlight the power of a unified, experience-driven approach to clinical research." - Research Director Silvia Piai, IDC