Press Ganey Forsta Announces the Acquisition of InMoment, Creating a New Powerhouse in the Voice of the Customer and CX Markets

This IDC Market Note looks at the announcement made on May 14, 2025, by Press Ganey Forsta (PG Forsta) of its acquisition of InMoment. Given that both firms target the "voice of the customer" (VOC) and "customer experience" markets, this event is of interest to other firms targeting that market as well as the practitioners and buyers of these applications. This IDC Market Note discusses the two firms, their offerings, and what this acquisition could mean to all the relevant stakeholders."This is an exciting event in the 'voice of the customer' market. The coming together of two well-known and large firms will create a new, unique vendor to compete in a fast-growing and competitive market," says Lou Reinemann, research director, AI-Enabled Sales, Customer Services and Contact Center Strategies at IDC. "Deals are getting bigger, technology is evolving at an incredible pace, and I am excited to watch what this means, not only to these firms and their offerings but also to the VOC practitioners and especially to the end customers."