Partner Enablement as a Commerce Enabler: The Next Frontier for Value-Driven Growth

This IDC Perspective delves into the evolving role of partner enablement, highlighting the need for seamless collaboration and robust enablement strategies. It examines the key drivers shaping partner enablement and the challenges organizations face. It also provides practical advice for technology buyers to build effective and scalable partner programs."Partner enablement is shifting to a more strategic and technology-driven model that emphasizes seamless digital integration, personalized experiences, and AI-powered insights to support complex and multitier partner ecosystems. Driving channel ecosystem growth will require building a unified digital backbone, fostering partner-centric engagement, designing effective metrics and incentives, managing change effectively, and ensuring ongoing optimization and innovation" said Mark Casidsid, senior research analyst, AI-Enabled Business Commerce, Partner Relationship, and Ecosystem Management at IDC.