Omnicom Posts 3.2% Organic Growth in 1H25 and Reiterates Guidance of 2.5-4.5% Growth for CY25

This IDC Market Note discusses the financial results of Omnicom. Omnicom is migrating to a "platform" model in which its key activities are aggregated for economies and synergies of scale, the latest platform being a unit that unites the holding company's AI-enabled core software tools with the Flywheel Commerce Cloud unit. The big growth story for the post-merger Omnicom-IPG should come from combining Acxiom's massive proprietary data repository with Flywheel and with Omnicom's and IPG's extensive media and data services. But Omnicom needs to be stronger in CX services, and it would be advised to turn to experience design and build services for the next move in its platform evolution.