Product Mindset to Amplify Growth

This IDC Perspective discusses the importance of product mindset to amplify growth. A product mindset provides the foundation to amplify business growth. Future-facing digital thought leadership can amplify the opportunities for growth through a combination of smart, strategic innovation and proactive application of the best digital practices to meet the business needs. Successful CIOs will engender a new level of business savviness across their teams, taking the focus from the next technical change to building on deep understanding of the client problems that products are striving to solve."CIOs must lead their teams to be maniacally focused on the customer engagement strategy for growth," says Alizabeth Calder, adjunct research advisor, IT Executive Programs (IEP), IDC. "That will demand that digital strategy and delivery investments be immersed in the business process and discussions, and the CIO will bring the thought leadership that is hypercritical for every aspect of the digital response to the business needs. Every dollar must go directly to serving the client's engagement or to enabling some known next client-facing outcome. Every investment should have a direct line of sight to the product mindset, amplifying work that is grounded in a clear vision for how to solve the customer's problems."