PUBLISHER: IDC | PRODUCT CODE: 1858494
PUBLISHER: IDC | PRODUCT CODE: 1858494
Agentic Mesh for CX: Automating End-to-End Customer Experience Management
This IDC Perspective provides insights on agentic mesh for CX addressing the scoping and specification processes, among other aspects. An agentic mesh for CX can enable seamless, scalable, end-to-end customer experience management by automating processes across customer-facing systems. Establishing robust standards, interoperability, and risk management is crucial for deploying task-based agents and transitioning to autonomous CX ecosystems for personalization and efficiency."An agentic mesh is required to transform CX by automating seamless, real-time interactions across customer-facing workflows, enabling all customer-facing functions in the business to act as one brand," said Gerry Murray, research director, Enterprise Marketing Apps and Agents.
Executive Snapshot
Situation Overview
- 95% of AI Projects Are Set Up to Fail
- What Is an Agentic Mesh for CX?
- Delivering Agentic Customer Experiences
- Agent Adoption, Proliferation, and Scope
- Agentic CX Maturity Model
- Infrastructure for Agentic Automation
- Agents by Function
- Supervisory Agents by CX Function
- Examples of Supervisory Agents for Advertising
- Examples of Supervisory Agents for Marketing
- Examples of Supervisory Agents for Sales
- Examples of Supervisory Agents for Digital Commerce
- Examples of Supervisory Agents for Content Production and Management
- Examples of Supervisory Agents for Finance
- Examples of Supervisory Agents for B2C Fulfillment
- Examples of Supervisory Agents for B2B Service Delivery
- Examples of Supervisory Agents for Customer Support
- Examples of Supervisory Agents for Field Service
- Examples of Supervisory Agents for Loyalty
- Examples of Supervisory Agents for Customer Data Management
Advice for the Technology Buyer
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- Related Research
- Synopsis
