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PUBLISHER: IDC | PRODUCT CODE: 1863613
PUBLISHER: IDC | PRODUCT CODE: 1863613
Microsoft Marketplace Unification: A Strategic Shift in Partner Engagement and AI-Driven Solution Delivery
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PAGES: 4 Pages
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Microsoft's consolidation of Azure Marketplace and AppSource into the unified Microsoft Marketplace represents a strategic evolution in hyperscaler ecosystem design. With embedded experiences, federated reach, and AI-centric innovation, the new marketplace empowers partners to scale and customers to discover solutions in context. IDC sees this as a foundational shift toward ecosystem-led growth, where marketplaces become intelligent surfaces for solution delivery, partner engagement, and customer transformation.
Product Code: EUR153878125
Executive Snapshot
In This Market Note
IDC's Point of View
- Marketplace as a Strategic Surface
- Unified Back End, Multi-Surface Reach
- AI as a Marketplace Multiplier
- Hyperscaler Marketplace Alignment
- Core App Vendor Marketplaces
- Distributor Marketplaces
- Conclusion
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- Related Research
- Synopsis
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