ServiceNow World Forum London 2025: Driving Growth in EMEA with Agentic AI, Data, and Responsible AI

This IDC Market Note reviews key announcements and discussions from ServiceNow World Tour London 2025, which took place on October 15, 2025. The event provided an EMEA lens on ServiceNow's evolving strategy, centered on AI as the main growth driver, and the business value the platform offers in terms of speed, operational resilience, productivity, and user experience by combining AI, data, and workflows.

Executive Snapshot

In This Market Note

• Developments in ServiceNow's Offering
  • ServiceNow as the AI Orchestration and Governance Layer
  • ServiceNow as the AI Experience Layer
  • Workflow Data Fabric and RaptorDB
  • CRM Transformation
• Customer Success Stories
• The Expanding Partner Ecosystem
• Industry Priorities

IDC's Point of View

• Key Takeaways
  • From AI Governance to AI Orchestration
  • Data as the Foundation for AI Readiness
  • Achieving Operational Resilience Through Integration
  • Scaling Through Partners
  • Addressing Demand for Digital Sovereignty
  • Demonstrating Value for Money
  • Helping Customers Realize the Benefits of the Platform
• Conclusion

Learn More

• Related Research
• Synopsis