Sitecore's Agentic Pivot: What Symposium 2025 Means for the Future of Digital Experience

This IDC Market Note reviews the key announcements and themes from Sitecore Symposium 2025, held in Orlando, Florida, from November 3 to 5. The event brought together Sitecore leadership, customers, and partners to explore how the company is reshaping its platform strategy around AI-driven content operations and modern experience delivery. Central topics included the introduction of SitecoreAI, a unified platform architecture anchored in a knowledge graph and agentic tooling, a simplified commercial model, and new migration acceleration capabilities.This IDC Market Note provides IDC's perspective on Sitecore's strategic positioning, the market implications of its renewed focus on contextual intelligence and extensibility, and the considerations for enterprise buyers evaluating Sitecore's road map and modernization approach.