CreatorIQ Connect 2025: AI-Native Infrastructure for Brand-Safe Creator-Led Growth

This IDC Perspective analyzes major announcements and topics discussed during the CreatorIQ Connect 2025, held October 15-16, at the Ebell of Los Angeles. CreatorIQ announced its enhanced influencer marketing platform built on its Creator Graph with improved usability, discovery, payments, compliance, measurements, and brand safety capabilities."Influencer marketing is becoming an increasingly reliable source of ROI on marketing," said Gerry Murray, director, IDC's Enterprise Marketing Apps and Agents. "As buyers migrate from search to conversational AI engagement, it is imperative that brands leverage social and influencer channels to boost the depth and breadth of their content on the digital sources AI uses to assess brand relevance."