Macroeconomic Challenges and the SMB: What Tech Suppliers Need to Know, 2025

This IDC Market Perspective explores how macroeconomic challenges - such as rising energy prices, inflation, and tariffs - are impacting small and medium-sized businesses (SMBs). SMBs face mounting cost pressures and operational risks. This document offers actionable guidance for tech suppliers, emphasizing cost efficiency, resilience, and proactive support for regulatory changes to help SMBs navigate uncertainty and sustain growth amid evolving global dynamics."In 2025, SMBs face a perfect storm of rising costs, tariffs, and inflation. How can tech suppliers become true partners in resilience and growth for these exposed businesses?" - Elisabeth Clemmons, research analyst, Worldwide Small and Medium Business Markets