Walmart Partnering with OpenAI on ChatGPT Commerce - A Move Toward Agentic Retail?

This Market Perspective examines Walmart's recent partnership with OpenAI. The deal enables Walmart users to apply a one-click purchase option through the rapidly growing ChatGPT answering engine. This signals a significant change in search and product discovery, with implications for the overall retail market."Walmart's partnership with OpenAI marks a turning point in retail, where AI agents don't just answer questions, they anticipate needs, execute transactions, and redefine the customer journey. As the concept of agentic commerce in retail blurs the lines between discovery and checkout, retailers must ask: Are we ready to surrender control for convenience, and what does this mean for the future of loyalty, data, and competitive edge?" - Research Director Ornella Urso, IDC Retail Insights