IDC MaturityScape: Partner and Channel Commerce Enablement Maturity Model 1.0

This IDC MaturityScape analyzes partner and channel commerce enablement and provides a framework for executives, channel leaders, IT, sales, and marketing professionals to evolve their partner initiatives. This report provides insights into the different stages of maturity and provides company stakeholders with actionable advice to drive success in their partner enablement programs."Partner enablement is fundamentally a transformation journey that requires sustained investment in integrated technology platforms, organizational change, and the strategic deployment of AI where it delivers measurable value. Organizations also need governance frameworks and business model flexibility to navigate evolving partner ecosystem dynamics and market requirements. Success depends on recognizing that maturity is not a destination - it is an ongoing process of refinement, adaptation, and continuous learning," said Mark Casidsid, senior research analyst, AI-Enabled Business Commerce, Partner Relationship, and Ecosystem Management at IDC.