IDC PeerScape: Best Practices in Retail Banking Engagement Personalization

This IDC PeerScape explores the best practices in retail banking engagement personalization."True digital self-service transformation isn't just about technology; it's about reimagining customer journeys to deliver seamless, personalized, and inclusive financial experiences at scale," said Marc DeCastro, research director, IDC Financial Insights.

IDC PeerScape Figure

Executive Summary

Peer Insights

• Practice 1: Shift to modern, cloud-based, and agile platforms to enable end-to-end digital engagement and faster innovation
  • Challenge
  • Example 1
  • Example 2
  • Guidance
• Practice 2: Create unified customer journeys across online, mobile, and in branch, with real-time insights and personalization
  • Challenge
  • Example 1
  • Example 2
  • Guidance
• Practice 3: Improve the speed to market and offer more accessible financial products that can be offered at scale, which can be mutually beneficial
  • Challenge
  • Example 1
  • Example 2
  • Example 3
  • Guidance