European Small and Medium Business Telecoms Strategies: Research Coverage and Approach

This IDC Market Perspective provides an overview of the markets covered in IDC's European Small and Medium Business Telecoms Strategies research program. It analyzes various aspects of the European SMB (1-249 employees) market, such as connections and spending, as well as new noncore telecom services that are becoming a relevant part of several telco portfolios."To successfully address small and medium-sized businesses' diversity and fragmentation requires European telco to refocus their strategies and tactical actions," said Daniela Rao, senior research and consulting director, Telecom & UCC Global Research Team. "The IDC European Small and Medium Business Telecom CIS is aimed at supporting telecom players in the evolution toward digital services providers, by identifying future business models and strategies, as well as leveraging insights data and information from reliable sources."