Free Ad-Supported Streaming Television Update and Impact in 2026

This IDC Perspective provides update and impact of free ad-supported streaming television (FAST) in 2026. By 2026, the global FAST market will be transformed by OEM-driven CTV ecosystems, live sports and event programming, and advanced ad technologies. Regional expansion is powered by localized content and operational maturity. FAST will shift from simple channel growth to unified, data-optimized, and event-centric streaming, becoming a foundational element of global TV distribution and unlocking new strategic opportunities for content owners, technology leaders, and advertisers."As FAST evolves from experimental channels to a unified, event-driven ecosystem, the future of television will be shaped by those who master live engagement, operational agility, and data-powered monetization, transforming free streaming into the new foundation of global media," stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC.