IDC PeerScape: Practices for AI-Ready Hyper-Personalized Loyalty in Hospitality, Dining, and Travel

This IDC PeerScape explores the challenges behind implementing hyper-personalized loyalty programs in hospitality and travel and offers guidance and practices for how AI can be implemented to effectively achieve guest experience and operational strategic goals. "Loyalty is an invaluable lever to pull to drive revenue and increase customer lifetime value. When AI is properly applied to loyalty strategies and technology, brands can leverage insights to not only drive efficiency and increase guest satisfaction but foster the spirit of hospitality in every interaction with personalization and contextualization. Using AI to create tailor-made experiences at scale will be key to fostering an indelible positive brand experience every time a guest visits digital or physical locations," said Dorothy Creamer, senior research manager, Hospitality and Travel Digital Transformation Strategies, IDC.