IDC PlanScape: Culture of Innovation

This IDC PlanScape discusses the culture of innovation."Building innovation culture into the operational model is critical to a company's continued success," said Karen D. Schwartz, adjunct research analyst, IDC's IT Executive Programs (IEP). "It's the best way for companies to remain competitive, recruit talented and imaginative people, and improve the metrics critical to the organization and the sector."

IDC PlanScape Figure

Executive Summary

Why Is Culture of Innovation Important?

What Is Culture of Innovation?

Who Are the Key Stakeholders?

How Can My Organization Take Advantage of Culture of Innovation?

• Embed innovation culture into the mission statement
• Integrate innovation objectives into performance goals and teams
• Change the processes or operating model to accommodate
• Create an atmosphere of psychological safety
• Give people the tools to succeed
• Recognize what you already have and build on it
• Embrace failure as a learning experience
• Reinforce innovation culture with everyday practices
• Open up innovation beyond your four walls
• Communicate wins, even minor ones
• Take change management seriously

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