European Telcos Move to Integrate Energy Plans in Their Consumer and SMB Portfolios

This IDC Market Perspective focuses on the European telcos' strategic move to integrate in their portfolio energy services like green electricity, gas, and solar solutions for consumers and SMBs. Energy diversification has long been a strategic focus for many telecom operators, but from 2024 onward, collaborations with energy providers and the rollout of energy offerings have accelerated, marking a significant step toward becoming full-fledged digital service providers. "Leveraging their digital expertise, infrastructure, and customer relationships, European telcos have the potential to become key players of the multi-utility retail market and become co-creators of new energy services, improving consumers and SMBs segments loyalty and profitability," said Daniela Rao, senior research and consulting director, European Telecoms, IDC.